Category: Global Markets
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Hyatt is pairing structured finance, smaller prototypes and conversion brands to reduce hotel development friction. Here is what owners should test.
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Hilton and Scandic’s Nordic agreement pairs global brands with a regional operator—and shows what investors should test before scaling the model.
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PUMA has granted Interparfums an exclusive worldwide fragrance licence through 2037, with a new lifestyle fragrance planned for 2027.
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TempraMed’s exclusive Kuwait agreement shows why regulatory clearance, purchase commitments and distributor execution matter more than territory rights alone.
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MTY ended its strategic review with a renewed franchise-first strategy. Its segment economics show both the appeal and the execution risk.
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SkyCity has signed a conditional NZ$221 million sale of The Grand Hotel while retaining management only through June 2027. The transition shows what asset monetisation must resolve beyond price.
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Krispy Kreme’s 33-shop New York metro agreement tests whether an established franchisee can deliver capital-light density without outrunning execution.
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Lemon Tree’s 4,000-key Omaxe MoU shows how developer capital can accelerate asset-light hotel growth—and where execution risk remains.
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McFarlane’s Tomb Raider licence links collectibles to two game releases, testing how product, retail and content calendars must work together.
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LALIGA and Panini have extended their North American partnership across gaming and grassroots football, offering a useful model for measurable sports-brand activation.