Client Qualification

Clear objectives. The right commercial fit.

Star Brands Consulting Group reviews each prospective engagement to understand your objectives, assess your readiness and determine how we can assist with franchise, licensing, market-entry or business expansion.

Early-stage enquiries are welcome where there is a clear commercial objective. Tell us what is already in place and where you need support.

01 — Prospective clients

Who we consider for engagement.

We consider enquiries from individuals and organisations with a defined commercial objective. The proposed work determines the experience, resources and information required.

Investment & ownership

Franchise investors & investor groups

Individuals and groups assessing franchise ownership, licensing opportunities or business expansion.

  • A target market, sector or brand interest.
  • An indicative investment range.
  • A clear view of the intended ownership or operating role.
Operating leadership

Operators, founders & growth teams

Business owners and operating teams planning new locations, additional brands, territory development or market entry.

  • Relevant business or operating experience.
  • A defined expansion objective.
  • The people and resources needed to advance the project.
Brand expansion

Brands, licensors & rights holders

Organisations seeking support with franchise strategy, licensing, operator evaluation or international expansion.

  • Authority to discuss the relevant brand or rights.
  • Target markets or an expansion question.
  • Information about the business and proposed model.
Private groups

Family offices & private enterprises

Private groups assessing operating businesses, commercial partnerships or expansion across multiple markets.

  • A defined commercial objective.
  • Relevant stakeholder and capital context.
  • Clear decision-making responsibilities.
Corporate development

Corporate & institutional teams

Teams evaluating new markets, commercial partnerships, portfolio development or strategic growth projects.

  • An internal sponsor or project owner.
  • A specific requirement and intended timeframe.
  • Access to relevant business information.
Specific opportunities

Partners & authorised representatives

Commercial partners and representatives participating in a defined brand, territory or business opportunity.

  • A verifiable identity and professional role.
  • Authority to represent the relevant party.
  • A clear proposal and reason for engagement.
02 — Review criteria

What we assess before proceeding.

Requirements vary by project. An exploratory market assessment and an application for an established franchise will require different levels of preparation.

Objective

Commercial purpose

What you want to achieve, which market or brand is involved and the decision you need help making.

Resources

Investment capacity

Where relevant, your indicative budget, funding position and ability to meet the requirements of the proposed project. Business investment and advisory fees are considered separately.

Experience

Operating capability

Your sector experience, management team, local market knowledge and ability to operate or oversee the business.

Authority

Decision-making role

Your role in the proposed engagement, who makes the final decision and whether you are authorised to represent the organisation or opportunity.

Timing

Project readiness

Your current stage, intended timeframe and outstanding dependencies such as funding, locations, partners or internal approvals.

Fit

Service fit & information quality

Whether our capabilities match your needs, the information supplied is consistent and the proposed work can proceed within appropriate confidentiality arrangements.

You do not need every element in place before enquiring. Clearly identify what is confirmed, what remains undecided and what you want us to help resolve.

03 — Your initial enquiry

Give us the context to assess your request.

A concise, accurate summary helps us understand your requirements and reduces unnecessary follow-up. Further information may be requested where relevant.

Enquiry checklist

What to include

  • Your identity and organisation

    Your name, business name where applicable, role, location and contact details.

  • Your commercial objective

    The brand, sector, territory or opportunity you are considering and what you want to achieve.

  • Your current position

    Relevant experience, existing operations and any work already completed.

  • Your investment range, where relevant

    An indicative range and whether funding is available, being arranged or still under consideration.

  • Your timeframe and decision process

    When you intend to proceed and who is involved in approving the project.

  • The support you need

    Intelligence, opportunity assessment, strategy, application support or assistance with a defined project.

Clear information

Be specific about what is confirmed.

Distinguish between an initial interest and an established arrangement. If funding, brand discussions, territory rights or partner commitments are still being explored, say so.

If you are considering several brands or markets, explain your priorities and investment range. You can enquire before making a final selection.
Confidential information

Start with a business summary.

Provide enough information to explain the requirement. Before sharing sensitive documents, confirm the appropriate submission channel with our team.

  • Share only information you are authorised to disclose.
  • Identify any existing confidentiality restrictions.
  • Do not include passwords or payment-card details.
04 — Review outcomes

A clear next step.

The review determines whether we can assist and which engagement route is appropriate. It may also identify information or preparation needed before proceeding.

Proceed to agreed terms

We identify an appropriate route and confirm the proposed scope, fees and requirements for moving forward.

Provide clarification

We request additional context or relevant documentation before completing the assessment.

Consider another route

A different scope, service or stage of engagement may better match your current requirements.

Defer or decline

The requirement may fall outside our services, or the project may need further preparation before we can assist.

Acceptance for an engagement does not guarantee a franchise award, funding, third-party approval or a commercial result. Those decisions remain with the relevant parties.

05 — After approval

Agreed terms. A defined start.

Qualification is followed by confirmation of the work, payment requirements and onboarding arrangements relevant to your engagement.

  1. Confirm scope and terms

    Review the proposed services, deliverables, responsibilities and fees before accepting the engagement.

  2. Complete required payment

    Follow the payment instructions issued for your approved engagement or STAR Access™ application.

  3. Begin onboarding

    Advisory clients receive the next engagement steps. Approved STAR Access™ clients receive their workspace invitation and entry guidance.

Advisory calls and activation

Initial qualification is handled through your written enquiry. Advisory calls are scheduled after the required activation fee has been paid. The applicable fee and what it covers are confirmed before payment.

Begin with your objective

Tell us where you are. And where you want to go.

Share your business background, target market and the support you need. We will assess whether our services are a suitable match and identify the appropriate next step.

Client Development Team Star Brands Consulting Group Global Franchise • Licensing • Market Entry • Strategic Advisory +1 307 393 9372 info@starbrandsconsulting.com