Tag: brand licensing deals
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Disney has moved global licensing and publishing closer to its studios while keeping parks merchandise and Disney Store under Experiences. The split changes how partners should map approvals, release calendars and channel responsibilities.
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Radley’s new licensing partner will handle product development, sourcing, marketing and distribution across four regions. The structure shows how brand owners can rebuild commercial reach after an insolvency-led acquisition without recreating the former operating model.
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Dilly Sports will develop, manufacture and distribute Reebok children’s footwear in Brazil. The deal highlights the operating capabilities behind a brand licence.
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LEGO and Sanrio plan Hello Kitty and Friends products for 2027. The agreement highlights category fit, partner capability and the work between a licensing announcement and retail launch.
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Hasbro’s BLE 2026 update highlights new licensing collaborations. We examine the rights, capabilities and commercial assumptions prospective partners should test.
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So, what makes a successful brand licensing partnership? Here are some recent brand licensing examples that have stood the test of time. Toy Brand Licensing Examples Statistics from The 2024 License Global Toy Forecast highlight the strength of the global toy market. According to data analysts Research and Markets, the global toy market is set to generate…
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In a strategic move that reinforces the enduring legacy of one of the world’s most iconic animated franchises, Mattel has extended its multi-year global licensing agreement with Disney for Toy Story. This renewed partnership comes at a pivotal moment, aligning with the franchise’s 30th anniversary and the highly anticipated release of Toy Story 5 in…