Updated 8 October 2026. Original archive URL and publication date retained.
Mixue opened its first US store in Los Angeles on 19 December 2025. The company’s announcement followed on 20 December and said New York stores would begin opening in the following days. This updated article corrects the earlier identification of New York as the first US opening.
The confirmed opening timeline
In its official US debut announcement, MIXUE Group identified the first location as 6922 Hollywood Boulevard, Suite 107, Los Angeles. The report of a proposed New York location should not have been presented as a completed national debut.
The release listed opening menu prices including $1.19 ice cream and $1.99 iced lemonade. Those are dated US menu prices, not franchise fees or current prices guaranteed across the network.
What the entry tests commercially
Our analysis: exporting a value-led beverage model requires local proof of contribution per order. Rent, labour, ingredients, packaging and delivery costs must work at the chosen price points; success in another country does not establish a US store’s margin.
Early stores also test preparation speed, customer response and replenishment. The opening crowd is useful evidence of interest, but repeat demand and trading across ordinary weekdays matter more to a sustainable rollout.
Separate leases, openings and franchise rights
A signed lease establishes a property commitment. A store opening establishes trading. Neither alone proves that a new investor can obtain rights in the same market. Operators should establish the authorised application route, approved format and applicable disclosure before funding a location.
For country-specific cost information, see our Mixue franchise guide. Its Malaysian figures must not be used as US development costs.
Implications for brands and operators
Use the first locations to validate demand, supply reliability and unit economics before accelerating a development schedule. Star Brands Consulting Group supports independent market-entry and operator-readiness assessment through Private Advisory. This analysis does not claim a Mixue representation mandate or available US rights.
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