Tag: Mixue business model
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Mixue opened its first US store in Los Angeles on 19 December 2025. The company’s announcement followed on 20 December and said New York stores would begin opening in the following days. This updated article corrects the earlier identification of New York as the first US opening.
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Mixue, China’s largest chain of milk tea and ice cream, has become the largest F&B chain globally by store count. The company filed for a new IPO prospectus to the Hong Kong Stock Exchange on 1st of January. In the document, it revealed its total store count as 45,302 as of 30 September 2024. At the same…