Tag: franchise territory rights
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IKEA is expanding into Costa Rica through Sarton Group, but the structure of the rollout is considerably more interesting than a conventional new-country store opening. Instead of beginning with one enormous IKEA destination store, the Costa Rican market is being developed through multiple retail and fulfilment formats, each serving a different role in the customer…
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Taco Bell is returning to the United Arab Emirates after a 14-year absence, but the structure behind its return is arguably more important than the reopening itself. Americana Restaurants has secured an exclusive development agreement with Taco Bell UK and Europe, a Yum! Brands subsidiary, to bring the brand back to the UAE. The rollout…
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Marks & Spencer is preparing for a new chapter in the Philippines after appointing MAP Group as its new franchise partner for the market. The agreement keeps Marks & Spencer in the Philippines following the conclusion of its previous operating arrangement and places the business in the hands of a regional retail group that already…
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Most investors approach franchising the wrong way. They look for: But the most valuable opportunities in global brand expansion are never listed. They are allocated — strategically, quietly, and selectively. If you are aiming for exclusive territory control, you are not competing for a store. You are positioning for market ownership. Who This Is For…