Tag: retail partnerships
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Just two years ago, many industry observers were questioning whether Superdry could regain its footing. Today, the conversation is very different. Following a major restructuring, a return to profitability, and a broader repositioning of the brand, Superdry is once again focused on expansion. The company has announced plans to strengthen its presence across Europe while…
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FJ Benjamin Strengthens Superdry Presence with New Franchise Agreement Across Singapore and Malaysia
In a strategic move that underscores the resilience and long-term vision of Southeast Asia’s fashion retail sector, FJ Benjamin has signed a three-year exclusive franchise agreement with The Pond Group, the new South Korean owner of Superdry. Effective July 1, the same day The Pond Group officially takes ownership of Superdry’s trademarks, the deal empowers…