Tag: retail growth strategy
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Just two years ago, many industry observers were questioning whether Superdry could regain its footing. Today, the conversation is very different. Following a major restructuring, a return to profitability, and a broader repositioning of the brand, Superdry is once again focused on expansion. The company has announced plans to strengthen its presence across Europe while…
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Most retailers would be pleased to announce plans for 20 new stores. Sports Direct is talking about hundreds. Over the past 18 months, the brand has quietly launched one of the most ambitious international expansion programmes in global retail. First came the announcement that Frasers Group would work with MAP Active to open more than…