Mixue, China’s largest chain of milk tea and ice cream, has become the largest F&B chain globally by store count. The company filed for a new IPO prospectus to the Hong Kong Stock Exchange on 1st of January. In the document, it revealed its total store count as 45,302 as of 30 September 2024. At the same…
Mixue publishes a concrete store-opening route and cost schedule for Malaysia. Those figures provide a useful starting point for an operator, but they do not price a franchise in every country or establish a guaranteed return.