Tag: franchise vs licensing
-
Claire’s Is Proving That Brand Expansion Doesn’t Always Mean More Stores For decades, retail growth was measured using a simple metric: How many stores did the company open this year? More stores meant more visibility, more customers, and more revenue. Expansion was largely a real estate strategy. That model is changing. The latest developments surrounding…
-
What’s actually happening? Starbucks is planning to open 150–175 new stores in 2026 in the U.S., as part of a wider global rollout of hundreds of additional locations. So yes — expansion is moving again. More stores.Refined formats.Stronger focus on experience and efficiency. Naturally, this brings up the question: Can you franchise Starbucks? The honest…
-
In the world of brand expansion and investment, one question consistently separates average operators from strategic players: Should you enter through a franchise… or a licensing structure? At first glance, both models look similar.In reality, they represent two completely different levels of control, risk, scalability, and long-term upside. Understanding this difference is not just academic.…