Constellation Brands paid US$75 million upfront for SpikedAde and could pay up to US$278 million more over five years. The structure places most potential consideration behind future performance while Constellation assumes production, marketing and distribution.
The global food and beverage industry is one of the largest sectors in terms of revenue, with diverse opportunities for distributors. With a growing interest in international cuisines, healthy foods, and convenience products, distributors can capitalize on trends such as ethnic food, organic products, and ready-to-eat meal options. Additionally, the foodservice industry (restaurants, cafes, fast…