Category: Market Entry & Expansion
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Mixue publishes a concrete store-opening route and cost schedule for Malaysia. Those figures provide a useful starting point for an operator, but they do not price a franchise in every country or establish a guaranteed return.
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Lululemon uses both franchise partners and a separate wholesale programme. Understand which route fits a territory operator, retailer or fitness studio.
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An ASICS retail opportunity starts with the operating rights available in the target country. A branded store, an authorised multi-brand account and a regional distribution agreement involve different permissions, investment and responsibilities. Investors need a proposal that matches the local ASICS organisation and any existing partner structure.
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Massimo Dutti combines company-managed stores with franchised retail. At 31 January 2026, Inditex reported 511 Massimo Dutti stores: 389 company-managed and 122 franchised. Its premium fashion positioning makes site quality, service and disciplined stock management central to an investment assessment.
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Stradivarius uses franchising within its international retail network. Inditex’s 2025 accounts record 202 franchised Stradivarius stores out of 834 at 31 January 2026; the other 632 were company-managed. The investment question is which rights, if any, can be negotiated in a specific market.
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Lidl’s scale does not make it a publicly available supermarket franchise. No standard Lidl retail franchise package or open franchise application programme was verified in the official materials reviewed. Its published commercial routes include supplying products and bringing forward suitable property.
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Nike’s authorised-retailer process and documented regional partnerships offer distinct routes. This guide explains the requirements, costs and commercial decisions.
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A Benetton investment should be structured around the actual local retail agreement: franchise, wholesale or another authorised store arrangement. The label alone does not explain who owns inventory, controls markdowns or finances the premises. Those terms determine the operator’s risk and cash requirement.