Category: Company News

  • Banana Republic’s Refreshed Flagship Store Opens in NYC

    Banana Republic has opened its newly redesigned flagship store in the SoHo Cast Iron Historic District of New York City. Announced on Monday, the 17,000-square-foot, two-story location offers a suite of personalized services and a variety of exclusive features. A Comprehensive Shopping Experience The SoHo flagship store provides a comprehensive shopping experience with personalized concierge,…

  • Tommy Hilfiger opens first store in Mykonos

    Tommy Hilfiger, a renowned American designer brand under PVH Corp., has inaugurated its first store on the picturesque Greek island of Mykonos. This new establishment marks a significant milestone for the brand, expanding its presence in a popular global summer destination. Store Location and Design Product Offerings The Mykonos store showcases Tommy Hilfiger’s spring/summer 2024…

  • TJX Expands into Mexico with Grupo Axo Joint Venture

    TJX Companies, the parent company of TJ Maxx, HomeGoods, and Marshalls, is expanding its presence into Mexico through a joint venture with Grupo Axo, a prominent operator of full- and off-price brands in Mexico and South America. This partnership will focus on managing and growing Axo’s off-price physical store business in Mexico, which includes over…

  • Mango’s Homeware Line Set to Grow with New Leader

    Mango, the renowned fashion brand, has announced the appointment of Nuria Font as the new director of Mango Home, succeeding Laura Vila who is leaving the company after a commendable 17-year tenure. Font, who has been with Mango since 2006 and most recently served as the director of Mango’s wholesale department, will step into her…

  • Marks & Spencer Invests in Expansion and Renewal of Food Halls

    Marks & Spencer (M&S) is set to make significant investments in its food halls and full-line stores during the current financial year. The retail giant plans to open at least two new food halls and renovate up to 12 existing branches as part of its strategy to offer “bigger, better stores.” Expanding and Upgrading Stores…

  • Starbucks Enters Hollywood with the Launch of Starbucks Studios

    Starbucks has officially ventured into the entertainment industry with the launch of Starbucks Studios, marking its entry into Hollywood. This move places Starbucks alongside other major brands such as LVMH and Mailchimp, who are also exploring the production space. In a statement on Starbucks’ website, Christy Cain, the vice president of brand and partnerships marketing,…

  • Tanger Welcomes Sephora to Five New Locations

    Tanger, a prominent shopping center operator, is set to expand its retail offerings by adding five Sephora stores to its centers this year. Each new Sephora location will average around 5,000 square feet, according to a company press release. The new Sephora stores will be located in Tanger centers in Charleston, South Carolina; Deer Park,…

  • New Starbucks Location Opens in the Heart of Bristol City Centre

    Starbucks Coffee has opened a new coffee shop in the centre of Bristol, offering a fresh spot for coffee enthusiasts in the bustling city. The new branch, strategically located near the Bristol Hippodrome and the Drawbridge pub on St Augustine’s Parade, officially opened its doors today (June 12). Situated at the former site of the…

  • The Role of AI and Mixed-Reality in Reducing Returns and Enhancing Online Shopping: Insights from Star Brands Consulting Ltd

    As clothing brands and retailers continue to grapple with the costly issue of returns, many are increasingly turning to artificial intelligence (AI) to help consumers buy products that meet their expectations upon arrival. At Star Brands Consulting Ltd, we are committed to staying at the forefront of these innovations to provide our clients with the…

  • Zara Expands Livestreaming Services from China to US, UK, EU

    Zara has announced plans to expand its livestreaming e-commerce model to the US, UK, and European markets later this year. According to Zara, a team of approximately 70 people is responsible for the China-based live broadcasts, which take place in a 1,000-square-meter venue in Shanghai. These broadcasts are filmed using seven cameras to switch between different angles,…