Starbucks has officially ventured into the entertainment industry with the launch of Starbucks Studios, marking its entry into Hollywood. This move places Starbucks alongside other major brands such as LVMH and Mailchimp, who are also exploring the production space.
In a statement on Starbucks’ website, Christy Cain, the vice president of brand and partnerships marketing, expressed the company’s long-standing commitment to storytelling. Cain emphasized Starbucks’ dedication to fostering “human connection and joy,” stating that the new production company will advance this mission by nurturing “the limitless possibilities of human connection.”
“We’re honored to have the opportunity to shine a light on the stories and people who inspire us, from young, emerging artists to innovators, changemakers, and others who are making a positive impact on the world,” Cain said.
Starbucks is not embarking on this venture alone. The coffee chain has partnered with Sugar23, a media company founded by Michael Sugar, an Academy Award-winning producer known for films such as “Spotlight” and “Collateral Beauty.” Sugar23 specializes in bridging the gap between brands and the entertainment industry.
“Storytelling is deeply ingrained in what Starbucks does, and Starbucks Studios is a natural extension of these efforts,” said Michael Sugar. “Together, we will harness the power of storytelling to foster connections, inspire change, and build a stronger sense of community. We’re excited to work alongside the incredible Starbucks team and invite all our collaborators in Hollywood and beyond to join us in creating premium entertainment.”
This new venture aligns with Starbucks’ broader strategy of diversifying its business and expanding its global reach. In April, Starbucks announced a new global leadership initiative, along with plans to open thousands of additional stores worldwide, both within and beyond the U.S.
Starbucks Studios aims to produce content that highlights the stories of young, emerging artists, innovators, and changemakers who are making a positive impact on the world. By entering the entertainment industry, Starbucks hopes to further its mission of nurturing human connections and inspiring change through compelling storytelling.
As Starbucks continues to evolve, its foray into Hollywood represents a significant step in its journey to diversify and innovate, reinforcing its brand’s core values while expanding its influence in new and exciting ways.