Wienerschnitzel, the iconic California-based hot dog franchise, is entering a new phase of growth by opening locations inside select Walmart stores across the United States. The move marks a significant step into non-traditional retail environments, following in the footsteps of brands like McDonald’s, Subway, and Taco Bell — all of which have successfully leveraged Walmart’s nationwide reach.
A New Era for Wienerschnitzel Franchising
Wienerschnitzel, known for its signature chili dogs and nostalgic Americana appeal, will offer its full menu at each Walmart location. This initiative reflects the brand’s evolving strategy to bring its flavors to high-traffic, convenience-driven venues.
Franchise Expansion Director Shak Turner noted,
“Wienerschnitzel has spent decades building a strong reputation, especially on the West Coast, and this expansion into Walmart stores signifies a new era of growth for the brand.”
Where Are the New Locations?
By fall 2025, Wienerschnitzel is expected to launch stores inside Walmart locations in:
- Puyallup, Washington
- Alamogordo, New Mexico
- Tempe, Arizona
- Reno, Nevada
- Colorado Springs, Colorado
- Bakersfield, California
These cities reflect strategic site selection — areas with strong foot traffic, family demographics, and synergy with Walmart’s customer base.
Why Non-Traditional Locations Matter
The expansion is part of a larger movement to redefine fast food franchising by entering “non-traditional” spaces such as:
- Walmart retail stores
- Airports & military bases
- Theme parks & entertainment venues
- College campuses & convenience stores
“These non-traditional formats allow us to modernize our footprint, bring our iconic flavors to new audiences, and reinforce the brand’s relevance in today’s evolving retail and dining landscape,” said the company in its press release.
Franchise Opportunities with Wienerschnitzel
At Star Brands Consulting Group, we help franchise investors explore opportunities in dynamic food brands like Wienerschnitzel — especially as they scale into non-traditional real estate formats.
Why Invest in a Wienerschnitzel Franchise?
- High Brand Equity with 60+ years of consumer recognition
- Turnkey Non-Traditional Models suitable for Walmarts, airports, gas stations, and more
- Low Competition in the premium hot dog QSR segment
- Efficient Footprint with smaller format and operational simplicity
- Ideal for Multi-Unit Operators and retail developers
Let Us Help You Launch
Whether you’re looking to open a single kiosk inside a Walmart or manage a multi-location portfolio, we’ll guide you through:
- Franchise application and approvals
- Site acquisition and lease negotiation
- Build-out and kitchen design for non-traditional venues
- Local marketing and launch support
- Staff recruitment and operations training
Contact Star Brands Consulting Group Today