Tealive, the popular Malaysian bubble tea brand, is making headlines once again as it prepares to open its first outlet in Singapore this June at Changi Airport Terminal 3. This launch marks a major milestone for the brand, expanding its already impressive footprint across 13 countries, including Australia, Canada, the UK, the Philippines, Vietnam, Mauritius, and the UAE.
Founded in 2017 by entrepreneur Bryan Loo, Tealive was born out of a bold rebranding move that saw more than 160 Chatime outlets in Malaysia transformed into what is now Southeast Asia’s fastest-growing lifestyle tea brand. With over 1,000 stores worldwide, Tealive continues to live up to its mission of “Brewing Positivity.”
A Franchise-First Growth Strategy
Tealive’s growth is fueled by strategic master franchise partnerships in key international markets. Recent developments include:
- India: Tealive entered India in early 2025 through a master franchise deal with Devyani International Limited (DIL), the largest Yum! Brands franchisee in India (managing KFC and Pizza Hut).
- Thailand: An agreement with Restaurants Development Group (RD)—the Thai KFC operator—will see 80 Tealive stores launched by 2035.
- Singapore: The Changi Airport debut marks Tealive’s entry into one of Asia’s most vibrant consumer markets.
- Middle East & North America: Stores are already operational in Canada and the UAE, with new markets in development.
These expansions demonstrate Tealive’s deep commitment to local partnerships and its ability to adapt to diverse consumer markets.
What Makes Tealive a Top Franchise Choice?
- Mass Appeal: Signature drinks like Brown Sugar Pearl Milk Tea and Grapefruit Chia Tea Booster continue to dominate.
- Product Innovation: Recent collaboration with Mofusand brings exclusive drinks and merchandise to life.
- Sustainability: Strawless eco-friendly cups and forward-thinking FMCG products (3-in-1 sachets) offer a new level of consumer convenience.
- Youth-Centric Culture: Tealive targets a lifestyle-savvy audience that values quality, speed, and trend-forward experiences.
FMCG Expansion – A New Chapter
In May 2025, Tealive made a major leap into the fast-moving consumer goods (FMCG) space, launching 3-in-1 instant drink sachets in milk tea, coffee, and chocolate flavors. Available online and in-store across Malaysia, this move is aimed at capturing market share from at-home beverage consumers and increasing brand accessibility.
Franchise with Tealive – How Star Brands Consulting Can Help
At Star Brands Consulting Group, we work with regional operators and entrepreneurs to structure master franchise agreements for high-growth brands like Tealive.
Our Services:
- Master Franchise Negotiation & Legal Support
- Market Entry Strategy & Feasibility Studies
- Store Rollout Planning & Launch Campaigns
- Training & Operational Setup
- Menu Localization & Brand Management
Who Should Franchise Tealive?
- Food & Beverage operators with multi-unit experience
- Investors seeking a youth-driven lifestyle brand
- Regional distribution companies looking to expand portfolios
- Entrepreneurs with access to high-traffic retail zones
Get Started with Tealive
If you’re ready to bring Tealive to your country or region, let Star Brands Consulting Group guide your journey from concept to grand opening.