As travel rebounds post-pandemic and urban populations continue to seek flexible transportation options, car rental franchises are increasingly attractive to global investors. These businesses offer recurring revenue, scalable locations, and diverse fleet models—ranging from budget cars to electric vehicles and luxury SUVs.
At Star Brands Consulting Group, we specialize in helping entrepreneurs worldwide identify, evaluate, and successfully launch high-potential franchise opportunities. While we are not affiliated with the brands listed below, our expert advisory services can help guide your journey from inquiry to launch.
Why Invest in a Car Rental Franchise?
Surging Demand – Driven by business travel, tourism, and app-based convenience
Recurring Revenue Streams – Daily rentals, long-term leasing, fleet services
Flexible Setup – Launch at airports, urban hubs, or suburban centers
Smart Technology – Digital booking systems, fleet tracking, and mobile apps
Diverse Offerings – Budget, premium, EV, and commercial vehicle fleets
Top Car Rental Franchise Brands in 2025
1. Hertz
- Market: Global (160+ countries)
- Model: Full-service car and commercial vehicle rentals, airport-centric
- Why It Stands Out: Known worldwide for reliability, extensive airport presence, and premium vehicle options. Strong loyalty programs drive repeat customers.
- Estimated Cost: $500,000 – $1.5 million (includes fleet and franchise fees)
2. Avis
- Market: Global (180+ countries)
- Model: B2B and B2C-focused rentals with automated online systems
- Why It Stands Out: Excellent backend support for corporate clients and tech-forward operations. Beloved for its integration with business travel platforms.
- Estimated Cost: $450,000 – $1.2 million
3. Enterprise Rent-A-Car
- Market: USA-dominant, expanding globally
- Model: Wide vehicle portfolio including daily rentals, long-term, and commercial
- Why It Stands Out: Known for exceptional customer service and flexibility in fleet offerings, especially in metro and neighborhood areas.
- Estimated Cost: $750,000 – $2 million
4. Budget Car Rental
- Market: Global (part of Avis Budget Group)
- Model: Value-based, no-frills daily rental service
- Why It Stands Out: Recognized for its affordability and brand strength in price-conscious markets. Great for secondary cities and non-airport locations.
- Estimated Cost: $300,000 – $750,000
5. Europcar
- Market: Europe, Middle East, and Africa
- Model: Full-range rentals including electric vehicles
- Why It Stands Out: Known for its “Green Fleet” and commitment to sustainability. Offers customizable local franchise models.
- Estimated Cost: $400,000 – $900,000
6. Sixt
- Market: Europe-based, rapidly growing in North America
- Model: Premium and business-class car rentals with luxury fleet focus
- Why It Stands Out: Stylish brand image, high-end customer experience, and fast-growing footprint across major cities worldwide.
- Estimated Cost: $600,000 – $1.5 million
7. Green Motion
- Market: 60+ countries, focused on eco-tourism destinations
- Model: Environmentally friendly fleet with EV/hybrid rentals
- Why It Stands Out: Pioneering green mobility with low-emission vehicles. Attractive for cities with sustainability initiatives or green mandates.
- Estimated Cost: $250,000 – $600,000
8. U-Save Car & Truck Rental
- Market: USA and select international locations
- Model: Community-based rental services with cars, vans, and trucks
- Why It Stands Out: Lower franchise fees and flexible entry make it ideal for suburban operators or entrepreneurs entering the mobility space.
- Estimated Cost: $150,000 – $400,000
9. Zoomcar
- Market: India and Southeast Asia
- Model: App-Based Self-Drive Rentals
Customers rent vehicles via mobile app for short-term, driverless access - Why It Stands Out: One of the first self-drive platforms in India, Zoomcar is deeply integrated into the tech ecosystem with real-time vehicle tracking and contactless rentals.
- Estimated Cost: $100,000 – $250,000 (low infrastructure, tech-enabled model)
10. Finalrentals
- Market: Middle East (UAE), expanding to Europe, Africa, and Asia
- Model: B2C and B2B rental platform with flexible digital infrastructure
- Why It Stands Out: Highly scalable, digital-first model with centralized tech and franchise training. Offers plug-and-play franchise packages with full backend support.
- Estimated Cost: $50,000 – $200,000 (low-cost entry with rapid setup)
How Star Brands Consulting Group Supports You
Whether you’re a first-time investor or an experienced operator expanding into new regions, we offer complete consulting services to make your journey seamless.
Our Services Include:
- Franchise Research & Brand Selection
- Business Plan & Financial Forecasting
- Location & Territory Strategy
- Market Feasibility & Competitor Analysis
- Fleet Sourcing & Vendor Negotiation
- Pre-Launch Branding & Localized Marketing
Disclaimer: Star Brands Consulting Group is not affiliated with the car rental brands listed above. We act as independent consultants to guide investors through franchise selection and application processes.
Who Should Consider a Car Rental Franchise?
- Global entrepreneurs expanding into transportation or tourism
- Real estate developers near airports, malls, or downtown hubs
- Taxi and shuttle business owners seeking scalable diversification
- Logistics or fleet management companies adding B2C offerings
- Travel service providers bundling transport with accommodations
Ready to Launch Your Car Rental Business?
Let Star Brands Consulting Group help you turn your vision into a globally competitive transportation business.
Book a Consultation | info@starbrandsconsulting.com