CHAGEE, the premium Chinese tea chain recently listed on Nasdaq, has opened its first flagship store in the United States at Westfield Century City, Los Angeles. This marks a significant milestone in the brand’s international expansion, bringing its high-end modern tea experience to the American market.
Redefining Tea Culture with Technology and Tradition
The new CHAGEE Los Angeles flagship blends traditional Chinese tea artistry with modern technology. Featuring intelligent brewing systems and advanced tea extraction processes, the store is designed to deliver consistency, freshness, and a seamless customer experience.
The design aesthetic follows CHAGEE’s signature sleek, contemporary look—positioning the store as both a lifestyle destination and a beverage boutique.
Curated Menu for the U.S. Market
The U.S. menu introduces three core drink series:
- Tea Lattes – rich, creamy infusions with premium leaves
- Pure Teas – single-origin brews showcasing natural flavor
- Specialty Teas – creative blends and signature recipes
In addition, CHAGEE LA offers an exclusive range of pastries and tea-inspired snacks, including:
- Jasmine Tea Cruffins
- Croissants
- Ricotta Cake
- Gourmet Cookies
CHAGEE’s Global Growth Journey
Founded in 2017, CHAGEE has quickly become a global name in modern tea culture. With locations across:
- China
- Singapore
- Thailand
- Indonesia
… and Vietnam next in line, CHAGEE is setting the pace for high-end tea chain expansion worldwide.
The new U.S. opening signals a bolder global vision, positioning CHAGEE as a global competitor to bubble tea giants like HEYTEA and Gong Cha, while targeting premium lifestyle shopping destinations.
Franchise Insight: What This Means for Investors
CHAGEE’s Los Angeles debut proves its business model adapts to developed, competitive retail markets. This makes the brand a top choice for franchisees in urban centers and high-income consumer zones.
With a focus on:
- Quality control via automation
- High-margin, artisanal beverage offerings
- A tech-forward in-store experience
…CHAGEE is ideal for entrepreneurs looking to enter the premium tea segment with a strong, design-driven brand.
Franchise Support from Star Brands Consulting Group
Star Brands Consulting Group is an independent consultant and is not affiliated with CHAGEE. We work with investors, mall operators, and developers to explore franchise opportunities in emerging and high-growth markets.
Our Services:
- Market entry planning
- Franchise brand matchmaking
- Business plan and location feasibility
- Retail rollout strategy and support
Bring CHAGEE to Your Country
Interested in opening a CHAGEE store in your region? We help clients in Africa, Southeast Asia, the Middle East, and Eastern Europe connect with global franchise brands like CHAGEE.