UK-based sports fashion powerhouse JD Sports is set to make its debut in the Philippines through a strategic franchise agreement with local retail leader SSI Group. This expansion marks another milestone in JD Sports’ global growth strategy and Southeast Asia penetration.
First JD Sports Stores Coming to Metro Manila
The first two JD Sports locations in the Philippines are scheduled to open in:
- SM Mall of Asia – launching next month
- Glorietta – opening in July
Both sites are high-traffic, trend-driven destinations and reflect JD’s strategy to enter premium lifestyle hubs in emerging Asian markets.
Global Vision, Local Execution
“This franchise agreement is a further milestone in our JD Brand First plan as we continue to bring JD’s distinctive offering to more customers globally,” said Hilton Seskin, CEO of JD Sports Fashion Apac.
He added, “We see a lot of energy in the marketplace and can’t wait to bring our best-in-class retail experience to the Philippine consumer.”
Why JD Sports Stands Out
Founded in 1981, JD Sports is renowned for:
- Curated collections of footwear, apparel, and accessories
- Collaborations with top sportswear brands including Nike, Adidas, and New Balance
- A seamless blend of athletic wear and streetwear appeal
- Strong digital and in-store experiences across Europe and Asia
About the SSI Group
The SSI Group, established in the 1980s, is one of the Philippines’ largest specialty retailers, operating 94 brands and 593 stores across fashion, beauty, home, and lifestyle categories. Their experience and distribution capabilities make them a powerful partner for international franchises entering the region.
What This Means for Franchise Investors
JD Sports’ expansion into the Philippines signals strong consumer appetite for premium athleisure and sports fashion across Southeast Asia. Markets like Indonesia, Vietnam, Thailand, and Malaysia may be next in line for similar franchise growth.
Franchise Support with Star Brands Consulting Group
Star Brands Consulting Group is an independent consultant and not affiliated with JD Sports or SSI Group. We offer expert, unbiased advice to investors and entrepreneurs looking to:
- Explore JD Sports franchise opportunities in emerging markets
- Understand costs, formats, and territory potential
- Receive support in retail setup, location strategy, and brand negotiations
- Evaluate alternative premium sportswear franchises
Interested in Bringing JD Sports or Similar Brands to Your Country?
We help investors across Africa, Asia, the Middle East, and Eastern Europe tap into the global sportswear boom. Whether it’s JD Sports or another top-tier brand, Star Brands Consulting Group is ready to guide you.