Global lifestyle brand Miniso has officially opened its newest flagship store in Hong Kong’s iconic Causeway Bay, marking a significant milestone in its regional growth strategy with a strong focus on IP collaborations and immersive brand experiences.
Located in the Yee On Building, the 300sqm two-story space is Miniso’s first multi-level store in Hong Kong and is already creating buzz for its Stitch-themed design. Eye-catching features include:
- A giant Stitch figure welcoming guests at the entrance
- A 3-meter-long Stitch design wall
- A dedicated first-floor area full of plush toys, blind boxes, stationery, and accessories
The store highlights over 20 IP collaborations and offers more than 1,000 SKUs, including exclusive drops like the Stitch Vinyl Plush blind box collection.
“As a key strategic market in Asia for Miniso, we’re thrilled to deepen our presence in Hong Kong,” said Bella Tu, VP and GM of Miniso’s overseas directly operated markets.
Expanding the Joy Philosophy through Retail Innovation
This opening follows the success of Miniso’s IP-themed pop-up at Langham Place, Mongkok, and reinforces the brand’s mission to bring “joy philosophy” to fans through affordable, design-led lifestyle products.
With high consumer footfall and an appetite for character-themed experiences, Causeway Bay was a strategic choice to host this flagship, anchoring Miniso’s brand presence in one of Asia’s most competitive retail zones.
Franchise Opportunities with Global IP-Driven Brands
At Star Brands Consulting Group, we work with top-performing international brands like Miniso to expand their global retail footprint through franchise partnerships. For investors and operators interested in tapping into the lifestyle and fast-retail sector, we offer:
- Franchise development and territory acquisition support
- End-to-end consulting for IP-themed retail concepts
- Market analysis for Asia-Pacific, MENA, Europe, and North America
- Strategies for integrating global IP collaborations in local markets
Whether you’re looking to bring Miniso’s immersive IP experiences to your region or represent other top lifestyle brands, Star Brands Consulting Group offers strategic guidance tailored to your expansion goals.