Levi Strauss & Co has strengthened its presence in Japan with the launch of its largest single-floor store in the country, located in Nagoya’s bustling retail hub. Spanning an impressive 500 square meters, the store also debuts the first-ever Levi’s Tailor Shop in the Tokai district, underlining the brand’s continued commitment to denim innovation and customer experience in the APAC region.
A Showcase of Iconic Collections & Custom Craftsmanship
Situated on the ground floor of Nagoya Zero Gate, the store features exclusive collections such as:
- Blue Tab Collection
- Levi’s Vintage Collection
- Limited 550 Customised Expansion Baggy, crafted by Levi’s master tailors and available in three color variants with unique patch designs.
This flagship is more than a retail space—it’s a denim destination, combining global Levi’s heritage with local craftsmanship.
“With the wide variety of products offered, and its location in a significant retail district of Nagoya, the store is emblematic of Levi Strauss & Co’s position as a true denim lifestyle leader,” said Nuholt Huisamen, SVP and MD, APAC, Levi Strauss & Co.
Levi’s Tailor Shop: Personalisation at Its Finest
The newly introduced Levi’s Tailor Shop Tokai brings bespoke services to Japanese customers, including:
- Apparel personalisation
- Embroidery, patches, pins, and fabric paneling
- Repair, restoration, and replacement services
This initiative allows customers to reimagine and customize their Levi’s pieces, elevating the brand’s appeal among fashion-forward and sustainability-conscious shoppers alike.
Community Engagement through Local Collaboration
To mark the store’s grand opening, Levi’s has partnered with three local culinary icons—Misen Taiwan Ramen, Spaghetti House Yokoi, and Bon Bon Café—for a celebration running from April 25 to May 11. This collaboration reflects Levi’s strategy to connect authentically with local communities through lifestyle and culture.
Driving Growth in APAC
The Nagoya expansion is a testament to Levi Strauss & Co’s growing investment in Japan and the wider APAC region, where denim demand continues to rise. With its blend of heritage, innovation, and personalisation, Levi’s solidifies its standing as a denim lifestyle leader in one of the world’s most fashion-forward markets.
Franchise & Expansion Support from Star Brands Consulting Group
As Levi Strauss & Co continues expanding globally, Star Brands Consulting Group stands ready to support premium retail brands like Levi’s with:
- Market entry strategies across Asia, the Middle East, and Africa
- Franchise development and partnership matchmaking
- Retail location planning and brand localisation
- Tailored consulting for fashion, apparel, and lifestyle brands
If you’re a retail entrepreneur or investor looking to partner with iconic fashion brands like Levi’s, Star Brands Consulting Group can help facilitate franchise opportunities, distribution agreements, and regional growth strategies.