Bershka, the globally renowned fashion brand under the Inditex Group, has officially launched in India with the opening of its first flagship store in Mumbai at Phoenix Palladium, accompanied by the debut of its local e-commerce platform. Known for its edgy, youth-oriented collections, Bershka’s arrival adds a fresh wave of global fashion to India’s vibrant retail landscape.
A Retail Debut for the Next Generation
With a strong appeal to Gen Z and young millennials, Bershka offers three main product lines now available in India:
- BSK Teen: Designed for ages 10-12, inspired by social media, digital trends, and pop culture.
- Bershka Women and Men: Focused on fashion-forward consumers influenced by music, streetwear, and social trends.
The 472m² Mumbai store is crafted with the brand’s latest retail concept, featuring modern aesthetics, intuitive layout, and a 10-meter-high steel panel façade. Inside, shoppers are welcomed into a contemporary setting that combines stone and steel elements, neutral tones, and well-lit fitting rooms designed for comfort and style.
Seamless Offline + Online Shopping
Complementing the physical store, BERSHKA.COM now caters to the Indian market with the full product range, bringing Bershka’s fashion directly to consumers’ fingertips. The digital experience includes:
- Free shipping on orders above ₹2,990 (non-discounted items)
- Free in-store pickup for added convenience
- BERSHKA MMBRS loyalty program, offering:
- 2% cashback on regular purchases
- 4% cashback on first purchases through the app
- Birthday perks, early access to new drops, and event invites
This O+O (Offline plus Online) integration positions Bershka as a digital-first yet fashion-rooted brand in India.
Backed by the Powerhouse Inditex Group
Bershka is one of eight global brands under Inditex Group, which also includes Zara, Pull & Bear, Stradivarius, Massimo Dutti, Oysho, and Zara Home. Inditex already has a strong foothold in India with 26 retail locations, and Bershka becomes its latest venture to offer a dedicated digital and offline experience for Indian consumers.
With its entry into India’s fast-growing fashion market, Bershka aims to scale operations and connect deeply with young, urban shoppers seeking accessible, global trends.