As Starbucks celebrates a decade of operations in Colombia, the company’s local operator, Alsea, has unveiled an ambitious expansion plan. Over the next three years, Alsea will invest US$12 million to open 30 new Starbucks stores, signaling the company’s confidence in the Colombian market and its long-term commitment to the country.
A Decade of Growth and Innovation
Starbucks entered the Colombian market in 2014, and in just 10 years, Alsea has successfully opened 71 stores across six major cities, including Bogotá, Medellín, and Cali. The new investment plan will not only expand Starbucks’ presence into additional cities but also introduce new store formats that cater to evolving customer preferences. Alsea has highlighted a focus on more sustainable store designs, aligning with global environmental goals, and making sustainability a cornerstone of its strategy moving forward.
The CEO of Alsea, Armando Torrado, reflected on the company’s journey over the last decade. “Over these 10 years, we have transformed our passion for coffee into a success story, driven by innovation, dedication, and a commitment to providing exceptional customer experiences,” Torrado stated. “We extend our heartfelt gratitude to those who have been part of this journey—our employees, customers, and partners. As we look to the future, we are determined to continue delivering happiness and memorable, flavorful experiences to our customers.”
Expanding Starbucks’ Footprint
Alsea’s new investment will bring Starbucks to more cities in Colombia, targeting untapped markets and further embedding the brand into the country’s cultural and social fabric. The company plans to introduce more versatile store formats, including drive-thru locations and stores designed to enhance the digital customer experience. With mobile ordering and digital payment options becoming increasingly important to consumers, Starbucks aims to adapt to these trends to create a more seamless and convenient experience for its patrons.
Alsea’s commitment to sustainable store design also plays a critical role in this expansion. Starbucks’ focus on eco-friendly practices includes energy-efficient store operations, waste reduction, and the use of responsibly sourced materials in construction. This approach is part of the company’s larger global sustainability agenda, which aims to achieve a resource-positive future.
Colombia’s Coffee Legacy: A Partnership Built on Quality
Colombian coffee holds a special place in Starbucks’ global offerings. For decades, Colombian coffee beans have been a cornerstone of many of Starbucks’ most popular roasts. Starbucks’ relationship with Colombia goes beyond merely offering coffee—it is about fostering a deep connection with local farmers, communities, and customers.
“Colombian coffees have been the cornerstone of many of our most popular coffee roasts around the world,” said Brady Brewer, CEO of Starbucks International. “As we celebrate 10 years of coffee and human connection in Colombia, we extend our deepest gratitude to the local coffee farmers who grow our beans, our green apron partners who serve their communities with pride, and our loyal customers who have embraced the Starbucks Experience. We remain committed to supporting the Colombian coffee-growing community through our ethically sourced coffee practices and long-term partnerships.”
The Future of Starbucks in Colombia: Innovation and Sustainability
Starbucks’ future in Colombia is bright, with Alsea and Starbucks focused on continuing to innovate and improve both the customer experience and their environmental footprint. Beyond opening new stores, the company is also exploring ways to enhance its coffee offerings with locally inspired drinks, ensuring that the Starbucks Experience remains uniquely Colombian while maintaining its global appeal.
Brewer added, “Our future is bright in Colombia, where our partners will continue to deliver exceptional coffee with the passion and expertise that only Starbucks can offer. We are excited about what lies ahead as we expand our presence and deepen our relationship with Colombian communities.”
Alsea’s Broader Role in Latin America and Europe
As the leading operator of Starbucks stores across Latin America and Europe, Alsea continues to play a pivotal role in the brand’s international growth. With over 1,800 Starbucks stores in 12 markets, Alsea has proven its ability to adapt the Starbucks Experience to diverse cultures and markets. From Spain to Argentina, the company has successfully navigated the challenges of entering new regions while maintaining the quality and consistency that Starbucks is known for.
In Colombia, Alsea has not only expanded the physical footprint of Starbucks but has also helped to elevate the country’s status as a key player in the global coffee industry. By sourcing a significant portion of its coffee beans from Colombian farmers, Starbucks contributes to the livelihoods of thousands of local producers, supporting the country’s rich coffee-growing tradition.
Starbucks’ Global Commitment to Sustainability
Globally, Starbucks has made significant strides in reducing its environmental impact and promoting sustainability. As part of its global sustainability initiatives, Starbucks has pledged to reduce carbon emissions, conserve water, and cut waste by 50% by 2030. The company has also committed to becoming resource positive, meaning it will give back more than it takes from the planet.
In Colombia, this commitment is reflected in the construction of new stores with sustainable designs, as well as initiatives aimed at supporting coffee farmers through the Starbucks Farmer Support Center in Manizales. This center, one of nine globally, works directly with Colombian farmers to improve the quality and productivity of their crops while promoting sustainable farming practices.
Conclusion
As Starbucks celebrates its 10th anniversary in Colombia, the company looks ahead with optimism, fueled by Alsea’s commitment to innovation, sustainability, and delivering exceptional customer experiences. With plans for expansion, new store formats, and a renewed focus on sustainability, Starbucks is poised to continue its success in Colombia, further strengthening its bond with local coffee farmers, employees, and customers alike.