
Gong cha, the renowned Taiwanese bubble tea chain, is embarking on an exciting new phase of expansion with a significant 30-unit franchise agreement in Puerto Rico. This development marks a crucial step in Gong cha’s strategy to accelerate its presence in the Americas, and Star Brands Consulting Group is here to provide insights into this dynamic opportunity.
Gong cha’s Rapid Expansion
Founded in Taiwan in 2006, Gong cha has grown into one of the world’s largest bubble tea chains, boasting 2,200 stores across 24 markets. The brand made its debut in mainland US in 2014 and now operates 225 stores across 20 states. The recent launch of its direct franchising programme in March 2024 marks a pivotal moment in its expansion strategy, targeting the Americas with renewed vigor.
Strategic Partnership with SID Tea LLC
In a strategic move to bolster its growth in Puerto Rico, Gong cha has partnered with multi-brand quick-service group SID Tea LLC. This agreement includes:
- 30-Unit Franchise Deal: SID Tea LLC, known for its diverse portfolio of licensed brands including Subway, Wingstop, and Acai Express, will oversee the development of 30 Gong cha locations across Puerto Rico.
- Initial Launch: The partnership began with the opening of two Gong cha stores in Puerto Rico two months after the direct franchising programme was launched.
- Future Plans: SID Tea LLC plans to open two additional Gong cha stores this summer and aims to have a fifth location operational by the end of 2024.
Lyle Swanson, President of SID Tea LLC, highlighted the potential for bubble tea in Puerto Rico, stating, “Puerto Rico is traditionally a coffee market, and although there has been rising interest in bubble tea – especially among Gen Z and millennial consumers – there isn’t an island-wide bubble tea brand. We are here to fill that gap.”
Operational Synergies and Growth Potential
SID Tea LLC sees Gong cha as a perfect complement to its existing brands. The franchisee plans to explore multi-brand sites to create operational synergies and drive foot traffic between its restaurant brands and Gong cha stores. Mario Gaztambide, Director of Operations at SID Tea LLC, noted, “Gong cha quickly validated its ease of operation, and seamlessly complements our existing brands. Based on these results, we’re delighted to make a larger commitment to grow Gong cha across the island.”
Broader Expansion Goals
Beyond Puerto Rico, Gong cha is actively pursuing growth in Central America. The brand has signed master franchise agreements to open stores in Honduras, Costa Rica, El Salvador, and Guatemala. The first site in Honduras is set to open later this year, further establishing Gong cha’s presence in the region.
Why Invest in a Gong cha Franchise?
- Strong Brand Recognition: With a global footprint and a reputation for high-quality bubble tea, Gong cha offers a well-established brand with significant market appeal.
- Growing Market: The increasing popularity of bubble tea among younger demographics presents a lucrative opportunity for franchisees to tap into a rapidly expanding market.
- Proven Success: Gong cha’s successful operations in various international markets demonstrate the brand’s resilience and adaptability, providing franchisees with a proven business model.
- Comprehensive Support: Franchisees benefit from Gong cha’s robust support system, including training, marketing, and operational guidance, ensuring a smooth and successful franchise experience.
How Star Brands Consulting Group Can Assist
Star Brands Consulting Group is dedicated to helping you explore this exciting franchise opportunity with Gong cha. Our services include:
- Franchise Consultation: We provide detailed information on Gong cha’s franchise model, investment requirements, and growth potential.
- Application Assistance: We assist with the franchise application process, including securing financing and selecting the ideal location for your new store.
- Ongoing Support: Our team offers continuous support throughout your franchise journey, helping you achieve success with Gong cha.
Join the Gong cha Expansion
If you’re interested in becoming part of Gong cha’s exciting growth story in Puerto Rico and beyond, contact Star Brands Consulting Group today. We’ll guide you through the franchise process and help you seize this sweet opportunity to be part of a globally recognized bubble tea brand.
Star Brands Consulting Group is here to support you in turning your franchise aspirations into reality with Gong cha. Reach out now to explore this vibrant opportunity and start your journey with one of the leading names in bubble tea!