The home and bedding industry is a steadily growing market, driven by consumers’ desire for comfort, quality, and style in their living spaces. Investing in a home and bedding franchise offers the opportunity to tap into this demand by providing products that cater to various tastes and preferences. Below, we’ll explore several home and bedding franchise opportunities, highlighting what each brand offers, the investment required, and key details about the companies.
1. Wayfair
- Overview: Wayfair is a leading online retailer specializing in home goods, including bedding, furniture, and decor. As an e-commerce giant, it offers a vast selection of products and a seamless shopping experience online.
- Investment: Varies (primarily e-commerce setup costs)
- Franchise Fee: Not applicable (online platform)
- Number of Locations: 1 (headquarters; operates online)
- Founder/CEO: Founded by Niraj Shah and Steve Conine, current CEO Niraj Shah
- Company Name: Wayfair Inc.
- Headquarters: Boston, Massachusetts, USA.
2. The Sleep Number Store
- Overview: Sleep Number specializes in customizable mattresses and bedding products designed to improve sleep quality. The brand is known for its innovative Sleep Number beds, which allow users to adjust the firmness and support.
- Investment: $500,000 to $1.2 million
- Franchise Fee: $50,000
- Number of Locations: 600+
- Founder/CEO: Founded by Robert and JoAnn Walker, current CEO Shelly Ibach
- Company Name: Sleep Number Corporation
- Headquarters: Minneapolis, Minnesota, USA.
3. Ashley HomeStore
- Overview: Ashley HomeStore is one of the largest furniture retailers in the world, offering a wide range of home furnishings, including beds, mattresses, and bedding accessories.
- Investment: $1.8 million to $5 million
- Franchise Fee: $75,000
- Number of Locations: 1,000+
- Founder/CEO: Founded by Carlyle Weinberger, current CEO Todd Wanek
- Company Name: Ashley Furniture Industries, Inc.
- Headquarters: Arcadia, Wisconsin, USA.
4. Mattress Firm
- Overview: Mattress Firm is a leading mattress retailer offering a variety of bedding products, including mattresses, bed frames, and bedding accessories. The company is known for its extensive selection and knowledgeable staff.
- Investment: $500,000 to $1.5 million
- Franchise Fee: $40,000
- Number of Locations: 2,500+
- Founder/CEO: Founded by Harry Roberts, Paul Stork, and Steve Fendrich, current CEO John Eck
- Company Name: Mattress Firm Inc.
- Headquarters: Houston, Texas, USA.
5. Tempur-Pedic Stores
- Overview: Tempur-Pedic is renowned for its premium memory foam mattresses and bedding products. The brand emphasizes comfort and innovation, offering high-quality products that cater to a premium market.
- Investment: $600,000 to $2 million
- Franchise Fee: $50,000
- Number of Locations: 300+
- Founder/CEO: Founded by Fagerdala World Foams, current CEO Scott Thompson
- Company Name: Tempur Sealy International, Inc.
- Headquarters: Lexington, Kentucky, USA.
6. The Original Mattress Factory
- Overview: The Original Mattress Factory operates with a focus on offering high-quality, factory-direct mattresses. The company prides itself on transparency and customer education about mattress construction and quality.
- Investment: $1 million to $3 million
- Franchise Fee: $45,000
- Number of Locations: 100+
- Founder/CEO: Founded by Ron Trzcinski, current CEO Ron Trzcinski
- Company Name: The Original Mattress Factory, Inc.
- Headquarters: Cleveland, Ohio, USA.
7. Sleepy’s
- Overview: Sleepy’s is a mattress and bedding retailer known for offering a wide selection of top mattress brands. The company provides a range of sleep solutions, including mattresses, bed frames, and bedding accessories.
- Investment: $500,000 to $1.5 million
- Franchise Fee: $40,000
- Number of Locations: 1,000+ (before acquisition by Mattress Firm)
- Founder/CEO: Founded by Louis Acker, current CEO (after acquisition) John Eck
- Company Name: Mattress Firm (formerly Sleepy’s LLC)
- Headquarters: Houston, Texas, USA.
8. Bedgear Performance Bedding
- Overview: Bedgear specializes in performance bedding products, including pillows, mattresses, and mattress protectors designed to improve sleep quality through innovative materials and design.
- Investment: $500,000 to $1.2 million
- Franchise Fee: $50,000
- Number of Locations: 50+
- Founder/CEO: Founded by Eugene Alletto, current CEO Eugene Alletto
- Company Name: Bedgear, LLC
- Headquarters: Farmingdale, New York, USA.
9. La-Z-Boy Furniture Galleries
- Overview: La-Z-Boy is famous for its recliners, but its furniture galleries also offer a wide range of home furnishings, including beds and mattresses.
- Investment: $1 million to $2.5 million
- Franchise Fee: $60,000
- Number of Locations: 350+
- Founder/CEO: Founded by Edwin Shoemaker and Edward Knabusch, current CEO Melinda D. Whittington
- Company Name: La-Z-Boy Incorporated
- Headquarters: Monroe, Michigan, USA.
10. Hästens
- Overview: Hästens is a luxury bedding brand known for its high-end, handcrafted beds and mattresses. The brand has a reputation for quality and exclusivity.
- Investment: $500,000 to $2 million
- Franchise Fee: $50,000
- Number of Locations: 200+ globally
- Founder/CEO: Founded by Pehr Adolf Janson, current CEO Jan Ryde
- Company Name: Hästens Sängar AB
- Headquarters: Köping, Sweden
11. Sleep Country
- Overview: Sleep Country is a leading mattress retailer in Canada, offering a wide selection of mattresses, bed frames, pillows, and other sleep accessories. The brand emphasizes a strong customer service experience.
- Investment: $1 million to $3 million
- Franchise Fee: $50,000
- Number of Locations: 250+
- Founder/CEO: Founded by Stephen K. Gunn and Christine Magee, current CEO Stewart Schaefer
- Company Name: Sleep Country Canada Holdings Inc.
- Headquarters: Brampton, Ontario, Canada.
12. Serta Mattress Stores
- Overview: Serta is a globally recognized mattress brand known for its comfort and durability. The franchise offers a wide range of mattresses, including the popular iComfort series.
- Investment: $800,000 to $2 million
- Franchise Fee: $50,000
- Number of Locations: 500+ (includes company-owned stores)
- Founder/CEO: Founded by Serta Inc., current CEO John R. Linker
- Company Name: Serta Simmons Bedding, LLC
- Headquarters: Doraville, Georgia, USA.
13. Denver Mattress
- Overview: Denver Mattress specializes in a wide range of high-quality mattresses and bedding products, offering direct-to-consumer sales through physical retail locations. The brand emphasizes affordable pricing and a broad selection.
- Investment: $500,000 to $1.5 million
- Franchise Fee: $40,000
- Number of Locations: 150+
- Founder/CEO: Founded by Michael and Jim Schaeffer, current CEO Michael Schaeffer
- Company Name: Denver Mattress Company
- Headquarters: Denver, Colorado, USA.
14. Relax The Back
- Overview: Relax The Back specializes in ergonomic furniture and accessories, including mattresses and pillows designed to alleviate back pain and improve sleep quality.
- Investment: $250,000 to $1 million
- Franchise Fee: $30,000
- Number of Locations: 90+
- Founder/CEO: Founded by Virginia Rogers, current CEO David Wood
- Company Name: Relax The Back Corporation
- Headquarters: La Palma, California, USA.
15. American Freight Furniture and Mattress
- Overview: American Freight offers a broad range of discounted furniture, mattresses, and home accessories. The brand is known for offering affordable options without compromising on quality.
- Investment: $350,000 to $800,000
- Franchise Fee: $50,000
- Number of Locations: 350+
- Founder/CEO: Founded by Steve Belford, current CEO Will Powell
- Company Name: American Freight Group, Inc.
- Headquarters: Delaware, Ohio, USA.
16. Design Within Reach
- Overview: Specializing in modern and contemporary furniture, Design Within Reach offers high-end home furnishings, including premium beds and bedroom accessories. The brand is known for its designer collaborations and minimalist style.
- Investment: $1 million to $3 million
- Franchise Fee: $75,000
- Number of Locations: 50+
- Founder/CEO: Founded by Rob Forbes, current CEO John Edelman
- Company Name: Design Within Reach, Inc.
- Headquarters: Stamford, Connecticut, USA.
17. BoxDrop Mattress & Furniture
- Overview: BoxDrop operates on a unique business model, offering mattresses and furniture at 50-80% off retail prices. The franchisees operate on an appointment-only basis, keeping overhead low and allowing for greater profit margins.
- Investment: $30,000 to $50,000
- Franchise Fee: $20,000
- Number of Locations: 300+
- Founder/CEO: Founded by J. Scott Andrew, current CEO J. Scott Andrew
- Company Name: BoxDrop Inc.
- Headquarters: Evans, Georgia, USA.
18. Purple Mattress Stores
- Overview: Purple Mattress specializes in innovative mattresses and bedding products featuring their proprietary Hyper-Elastic Polymer® technology. Known for their unique comfort and support features, Purple offers a range of mattresses and sleep accessories in their physical retail locations.
- Investment: $500,000 to $1.5 million
- Franchise Fee: $50,000
- Number of Locations: 200+
- Founder/CEO: Founded by Terry Pearce and Tony Pearce, current CEO Joe Megibow
- Company Name: Purple Innovation, Inc.
- Headquarters: Alpine, Utah, USA.
19. Havertys Furniture
- Overview: Havertys is a full-service furniture retailer offering a wide range of home furnishings, including bedding, mattresses, and bedroom sets. The brand is known for its high-quality products and customer service.
- Investment: $1 million to $3 million
- Franchise Fee: $75,000
- Number of Locations: 100+
- Founder/CEO: Founded by J.J. Haverty, current CEO Clarence H. Smith
- Company Name: Haverty Furniture Companies, Inc.
- Headquarters: Atlanta, Georgia, USA.
20. Boconcept
- Overview: Boconcept is a global furniture brand specializing in contemporary and customizable home furnishings, including beds and bedroom accessories. The brand is known for its Danish design heritage and urban style.
- Investment: $500,000 to $1.5 million
- Franchise Fee: $30,000
- Number of Locations: 300+ worldwide
- Founder/CEO: Founded by Jens Ærthøj Jensen and Tage Mølholm, current CEO Mikael Kruse Jensen
- Company Name: BoConcept Holding A/S
- Headquarters: Herning, Denmark
Conclusion
The home and bedding industry is diverse, offering a range of opportunities from luxury brands to affordable, discount-focused franchises. With an emphasis on comfort, quality, and style, these franchises cater to a variety of consumer needs and preferences. Whether you’re interested in a high-end brand like Hästens or a value-oriented option like BoxDrop, the home and bedding sector provides a stable and profitable investment opportunity.
If you’re considering investing in the home and bedding industry or any other franchise sector, Star Brands Consulting Group offers expert guidance in selecting the right franchise that aligns with your financial capacity and business goals. We provide comprehensive support from initial consultation to franchise acquisition, ensuring you make informed decisions to maximize your investment success.