Berjaya Food International, the global division of Berjaya Food, has been granted the exclusive rights to introduce Starbucks stores in the Nordic countries of Iceland, Denmark, and Finland. This marks the Malaysian food and beverage giant’s inaugural entry into the Nordic coffee market, a significant move in its international expansion strategy.
Leveraging its extensive experience in culinary operations and brand management, Berjaya Food International aims to merge its expertise with Starbucks’ renowned commitment to quality, innovation, and hospitality. According to BusinessToday, this strategic approach is expected to resonate well with the Nordic coffee culture, which is known for its appreciation of high-quality coffee and welcoming spaces.
Berjaya Food’s diverse portfolio includes well-known brands such as Kenny Rogers Roasters, Krispy Kreme Doughnuts, and Paris Baguette. The company currently operates over 400 Starbucks stores across Malaysia and Brunei, five Paris Baguette outlets, 70 Kenny Rogers Roasters locations, seven Sala stores in Malaysia, and 34 Jollibean outlets in Singapore. In the first half of 2024, Berjaya Food International further expanded its reach by signing an agreement to operate Paris Baguette in Singapore, following the opening of its first store in the Philippines in April.
In Denmark, Berjaya Food International’s Starbucks expansion will build upon the existing network of stores established by Salling Group, the country’s largest retailer, providing a solid foundation for growth in the region.
Dato’ Sydney Quays, CEO of Berjaya Food Berhad, expressed enthusiasm for the new venture: “We are thrilled to announce our new venture of opening Starbucks Coffee stores in the Nordic region. We are excited to bring our expertise and passion for excellence to the vibrant Nordic coffee culture, introducing warm Malaysian hospitality and promising the exceptional Starbucks ‘third place’ experience cherished worldwide.”
This partnership is poised to enhance Starbucks’ footprint in the European market, further solidifying its presence across the continent. Duncan Moir, Starbucks’ President for Europe, Middle East, and Africa, shared his excitement: “We’re pleased to expand our presence in the Nordic markets alongside our trusted and long-term business partner, Berjaya Food Berhad, and contribute to the vibrant local coffee community in the region.”
Despite the positive momentum in the Nordic expansion, Starbucks faced a slight dip in its financial performance. In July 2024, the company reported attributable net earnings of $1.05 billion for the third quarter of the fiscal year 2024, reflecting a 7.6% decrease compared to $1.14 billion in the same quarter of 2023.
The article “Berjaya Food International brings Starbucks to Iceland, Denmark, and Finland” was originally published by Verdict Food Service, a GlobalData-owned brand.