Cinnabon, the renowned American bakery-café chain famous for its irresistible cinnamon rolls, has re-entered the Malaysian market with the opening of its first store at Kuala Lumpur’s Exchange TRX shopping center. This move marks a significant comeback for the brand, which had exited Malaysia in 2021 due to pandemic-related trading restrictions.
Previously operated in Malaysia by the licensee Chrisnabon Sdn Bhd, Cinnabon is now set to redefine its presence in the Southeast Asian market under new management. The brand has partnered with AC Hesed Group, a strategic move aimed at expanding its footprint in the region. AC Hesed Group, a prominent player in the franchise industry, operates several other well-known brands across Singapore, Malaysia, and Indonesia. Their portfolio includes Krispy Kreme, llaollao, 108 Matcha Saro, Ben’s Cookies, and TP Tea, demonstrating their extensive experience in managing and growing internationally recognized brands.
Strategic Expansion
The decision to return to Malaysia comes as part of Cinnabon’s broader strategy to revive its international presence and capitalize on the growing demand for premium baked goods in Southeast Asia. The partnership with AC Hesed Group is expected to accelerate Cinnabon’s expansion efforts in the region, leveraging their expertise and established market presence.
Noemi Chaw, the strategic director of AC Hesed Group, expressed enthusiasm about the brand’s re-entry into the Malaysian market. “We are thrilled to bring the world’s best cinnamon rolls to Malaysians,” Chaw said. “Cinnabon’s return is not just about offering delicious treats but also about enhancing the overall bakery experience for our customers.”
Upcoming Store Openings
Following the launch at Exchange TRX, Cinnabon is set to open its second store in Putrajaya later this month. This expansion plan signifies a commitment to establishing a solid presence in Malaysia and catering to the growing consumer base that craves high-quality, freshly baked cinnamon rolls and pastries.
The new Kuala Lumpur location will offer a variety of Cinnabon’s signature products, including their famous cinnamon rolls, a selection of pastries, and a range of coffee options. The store’s design will reflect Cinnabon’s distinctive brand aesthetics, creating a welcoming environment for customers to enjoy their sweet treats.
Market Potential in Southeast Asia
Cinnabon’s return to Malaysia is indicative of a larger trend among international brands seeking to re-enter or expand in the Southeast Asian market. The region’s growing middle class and increasing disposable incomes make it an attractive destination for premium food and beverage brands. With its strong brand recognition and a loyal customer base, Cinnabon is well-positioned to capture a significant share of the market.
Looking Ahead
As Cinnabon embarks on this new chapter in Malaysia, the brand is poised to benefit from its collaboration with AC Hesed Group. The expansion plans not only reflect Cinnabon’s commitment to international growth but also its dedication to delivering an exceptional customer experience. With new store openings on the horizon and a focus on quality and innovation, Cinnabon aims to re-establish itself as a favorite destination for bakery enthusiasts in Malaysia and beyond.
The return of Cinnabon to Malaysia underscores the resilience and adaptability of global brands in navigating challenges and seizing new opportunities. As they continue to expand in Southeast Asia, Cinnabon’s delicious cinnamon rolls are set to win the hearts—and taste buds—of customers across the region.
Our Services
From initial market research and brand selection to franchise development, training, and ongoing support, we offer a comprehensive suite of services designed to streamline the franchising process and maximize success. Whether you’re a seasoned entrepreneur looking to expand your portfolio or a budding business owner eager to take the plunge into franchising for the first time, we’re here to guide you through every stage of the process with confidence and expertise.
Connect With Us
Ready to explore the world of franchising with global famous brands? Get in touch with the team at Star Brands Consulting Ltd today to learn more about our services and how we can help you achieve your franchising goals. Together, let’s turn your dreams of franchise ownership into a reality. To find out more about buying a franchise and how we can assist you, e-mail us at info@starbrandsconsulting.com.