
Looking to invest in a premium bakery café with global appeal and strong brand equity? The Tous Les Jours franchise offers a world-class opportunity to bring artisanal baked goods, fine coffee, and a modern café experience to your city—with Star Brands Consulting Group guiding you as an independent franchise consultant.
What Is Tous Les Jours?
Tous Les Jours (French for “Every Day”) is a French-Asian bakery café brand that has earned international acclaim for its fresh, high-quality products and refined store atmosphere. Founded in South Korea in 1997 and now owned by CJ Foodville, the brand combines European baking traditions with Asian flavor profiles to deliver a wide range of:
- Freshly baked breads and pastries
- Gourmet cakes and desserts
- Savory baked goods and sandwiches
- Specialty coffee and beverages
With over 1,650 stores across Asia, the Middle East, and the U.S., Tous Les Jours has become a symbol of premium quality, modern elegance, and consistency.



Why Invest in a Tous Les Jours Franchise?
1. Global Brand with Proven Success
Tous Les Jours operates successfully in the U.S., South Korea, Vietnam, Indonesia, Cambodia, Mongolia, the Philippines, Malaysia, and the UAE, showing its adaptability to diverse markets.
2. High Consumer Demand
As consumers globally shift toward artisan baked goods, café culture, and premium snacking, Tous Les Jours fits perfectly within this trend.
3. Elegant Store Experience
With stylish interiors, open kitchens, and fresh-from-the-oven displays, TLJ stores offer a multisensory retail experience that elevates customer loyalty.
4. Full Franchise Support
Franchisees receive:
- Store design & construction support
- Product development & supply chain assistance
- In-depth staff training and onboarding
- Brand marketing materials & campaigns
- Quality control systems and tech integration
5. Diverse Revenue Streams
The Tous Les Jours model allows for multiple income channels—dine-in, takeaway, delivery, celebration cakes, catering, and gifting.
Best Markets for Tous Les Jours Franchise Growth
Tous Les Jours is ideal for:
- Africa: Nigeria, Kenya, Ghana, Egypt
- Middle East: UAE, Saudi Arabia, Oman, Kuwait
- Asia: India, Bangladesh, Sri Lanka, Vietnam
- Europe: UK, France, Germany, Poland
Urban centers with affluent, cosmopolitan consumers, strong mall traffic, and growing coffee-and-bakery culture are perfect for Tous Les Jours.
Star Brands Consulting Group: Your Independent TLJ Franchise Consultant
Star Brands Consulting Group is not an official partner or affiliate of Tous Les Jours or CJ Foodville. We operate as an independent franchise consultant, helping international investors explore, apply for, and succeed with world-class franchise brands like TLJ.
Our Services Include:
- Market entry feasibility and research
- Franchise application and negotiation support
- Business planning and ROI modeling
- Real estate and store location strategy
- End-to-end franchise setup advisory
We’re committed to helping entrepreneurs make informed, strategic franchise investments with confidence.
Ready to Open a Tous Les Jours in Your City?
If you’re passionate about premium food, stylish hospitality, and international business, Tous Les Jours could be your perfect franchise opportunity—and Star Brands Consulting Group is ready to support you.