Tag: fragrance retail strategy

Global fragrance and personal care powerhouse Bath & Body Works is reinforcing its brick-and-mortar retail strategy in 2025 with two new store openings in key regional markets—Sioux City, Iowa and Gig Harbor, Washington. These openings reflect the brand’s continued focus on immersive in-store experiences, innovative retail design, and geographic expansion across mid-size U.S. markets. 1.…