Tag: chagee business model

CHAGEE Aligns with Laufey as It Expands into the U.S., Reinforcing a Controlled, Experience-Driven Rollout

April 23, 2026

Case Studies, Franchise Insights, Market Entry & Expansion, Strategy & Advisory

Overview CHAGEE has announced a partnership with Laufey as it accelerates its entry into the U.S. market. The collaboration marks: This is not a standard marketing move. It is a market positioning strategy tied directly to expansion. What CHAGEE Is Actually Building CHAGEE is positioning itself as: The brand is deliberately shifting tea into: a…