Founded in 1981 in Hong Kong, Giordano is one of Asia’s most recognized apparel retailers, with a powerful brand identity rooted in simplicity, quality, and everyday style. The company has successfully blended timeless basics with global appeal, delivering fashion that’s both accessible and reliable.
Operating under various sub-brands such as Giordano, Giordano Junior, Giordano Ladies, and BSX, the group focuses on men’s, women’s, and children’s casualwear designed for comfort and versatility.
Why Franchise with Giordano?
✅ 1. Globally Proven Business Model
With 2,100+ stores across 30+ countries, Giordano has demonstrated strong adaptability in diverse markets—including Asia, the Middle East, Africa, and emerging European markets.
✅ 2. Powerful Brand Recognition
Giordano’s consistent brand message—“World Without Strangers”—emphasizes inclusivity, integrity, and customer-first values, making it a trusted name worldwide.
✅ 3. Streamlined Operations
Franchisees benefit from Giordano’s lean supply chain, efficient inventory control, and just-in-time (JIT) distribution model—ensuring reduced wastage and faster stock replenishment.
✅ 4. Comprehensive Support
Franchise partners receive robust support, including:
- Site selection and store design consultation
- Staff training and recruitment support
- Visual merchandising and marketing guidance
- Technology systems and POS support
Franchise Formats Available
Giordano offers scalable store models depending on your market potential and investment capacity:
- Standalone Retail Stores (High Street/Malls)
- Shop-in-Shop or Department Store Counters
- Airport or Transit Retail Formats
- Junior and Women’s Specialty Sub-Brands
Franchise Investment Details
| Category | Estimated Range |
|---|---|
| Initial Franchise Fee | $30,000 – $50,000 |
| Total Investment | $100,000 – $250,000+ |
| Royalty Fees | Variable (Negotiated Regionally) |
| Minimum Area Requirement | 800–1,200 sq. ft. |
Note: Final investment varies by country, location, and market size. Star Brands Consulting Group can assist in estimating accurate costs for your target region.
Ideal Franchise Locations
Giordano is open to franchise partners in:
- Africa (Nigeria, Kenya, Ghana, South Africa)
- South Asia (India, Bangladesh, Sri Lanka)
- Eastern Europe & CIS
- MENA (UAE, Saudi Arabia, Egypt, Jordan)
- Southeast Asia & Pacific
Who Should Apply?
Giordano is seeking partners who:
- Have retail or fashion industry experience (preferred, not mandatory)
- Can invest in multiple units or master franchise rights
- Possess strong local market knowledge and retail network
- Share Giordano’s customer-centric values and operational discipline
Franchise Support by Star Brands Consulting Group
As your trusted partner, Star Brands Consulting Group provides end-to-end guidance to secure and launch your Giordano franchise, including:
- Franchise application and brand liaison
- Territory analysis and business planning
- Legal and franchise contract advisory
- Location sourcing, setup, and marketing rollout
- Long-term brand partnership management
Start Your Giordano Franchise Journey Today
Giordano isn’t just a fashion brand—it’s a globally respected retail ecosystem. If you’re looking to build a scalable and respected fashion retail business, Giordano is the perfect match.
Contact Star Brands Consulting Group to begin your franchise application and receive your personalized Giordano investment plan.