Global fragrance and personal care powerhouse Bath & Body Works is reinforcing its brick-and-mortar retail strategy in 2025 with two new store openings in key regional markets—Sioux City, Iowa and Gig Harbor, Washington. These openings reflect the brand’s continued focus on immersive in-store experiences, innovative retail design, and geographic expansion across mid-size U.S. markets.
1. Lakeport Commons, Sioux City, Iowa
Bath & Body Works is set to open a new 4,200-square-foot location at Lakeport Commons, one of Sioux City’s busiest retail centers. The new store will complement the company’s existing Southern Hills Mall location, which will remain open.
Location Details:
- Address: 5001 Sergeant Road, Lakeport Commons, Suite 5001-92
- Opening: Summer 2025
- Size: Approx. 4,200 square feet
This standalone location benefits from strong anchor tenants and heavy foot traffic, making it an ideal venue for expanded merchandise assortments and seasonal campaigns.
2. Olympic Village, Gig Harbor, Washington
Bath & Body Works will also debut its first Gig Harbor store in late October 2025, bringing the company’s Gingham+ store design to Washington state. The new location is part of the Olympic Village shopping center, near Ulta Beauty, Bartell Drugs, and Ross Dress for Less.
Location Details:
- Address: Olympic Village, Gig Harbor, WA
- Projected Opening: October 2025
- Size: Approx. 2,938 square feet
- Design Format: Gingham+ store concept
About Gingham+ Store Design:
This innovative format includes:
- Wider aisles for easier navigation
- Softer color palettes and upgraded interior finishes
- New interactive scent bars for testing candles, fragrance mists, and wallflowers
According to Bath & Body Works spokesperson Jada Miles, “This location will feature the brand’s latest store design, which includes new technology offerings, elevated design elements, and more.”
The store will occupy a smaller subdivided space within a building formerly home to Fred Meyer Marketplace, marking a new chapter in the development of Gig Harbor’s retail scene.
What This Means for Retail Growth & Franchising
These strategic rollouts highlight Bath & Body Works’ commitment to localized retail experiences and the power of premium self-care categories to drive in-store footfall and repeat visits.
For investors and developers, this offers valuable insight into:
- The importance of multi-location market strategies
- The success of experience-first retail design
- The scalability of high-margin beauty and fragrance formats
About Bath & Body Works
Founded in 1990, Bath & Body Works has grown into one of the world’s leading specialty retailers, with over 1,800 stores in North America and a growing presence globally. The brand is best known for its iconic fragrance mists, lotions, candles, diffusers, and seasonal product collections.
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