Wendy’s has unveiled ambitious plans for growth, with a target of opening 1,000 new locations worldwide by the end of 2028. This announcement, made during the company’s recent Investor Day presentation, highlights the brand’s commitment to increasing its global footprint. Wendy’s aims to have between 8,100 and 8,300 restaurants in operation globally by 2028, with projected system sales reaching up to $18 billion. This represents a significant acceleration in growth, nearly doubling the company’s current global sales growth rate from 2%-3% annually to 5%-6%.
Unlocking Wendy’s Full Potential
“The Wendy’s brand has tremendous strength, and we will unlock its full potential, scaling our system to match the power of the brand,” said CEO Kirk Tanner. He emphasized the brand’s focus on innovation and strategic collaborations to enhance its fresh, high-quality menu offerings.
“Our relentless pursuit of excellence in our food and our restaurants will position Wendy’s for long-term success as we win across our global markets,” Tanner added.
A Strategic Growth Plan
To achieve this aggressive expansion, Wendy’s has adopted a new strategic algorithm, setting clear growth targets:
- Annual net unit growth: 3%-4%
- Annual sales growth: 5%-6%
- Annual adjusted EBITDA growth: 7%-8%
These projections are designed to increase the company’s global market share and improve profitability while reinforcing Wendy’s reputation for quality and customer satisfaction.
Wendy’s recognizes an enormous opportunity for expansion, particularly when comparing its market penetration with competitors. Currently, Wendy’s operates one restaurant per 56,000 people, while leading competitors have one restaurant per 36,000 people. This presents a significant opportunity for strategic expansion in key international markets.
Franchise with Wendy’s Through Star Brands Consulting Group
As part of its aggressive growth strategy, Wendy’s is actively seeking franchise partners in prime markets. Through Star Brands Consulting Group, potential investors and entrepreneurs can access expert guidance and resources to establish a Wendy’s franchise in their region.
Investment Breakdown for a Wendy’s Franchise:
- Total Investment Range: $2 million – $3.5 million (varies by location and market conditions)
- Initial Franchise Fee: $50,000 per location
- Royalty Fee: 4% of gross sales
- Marketing Fee: 4% of gross sales
- Liquid Capital Requirement: $500,000 minimum
- Net Worth Requirement: $1 million minimum
Franchisees benefit from comprehensive support, including site selection assistance, restaurant design, operational training, supply chain integration, and ongoing marketing support. Wendy’s commitment to innovation and a globally recognized brand makes it a compelling franchise investment.
Join the Wendy’s Expansion Movement
Wendy’s is not just focused on restaurant expansion—it is also working on globalizing its supply chain to build stronghold market positions. This ensures consistency in product quality and operational efficiency across all locations.
“Our objective is to create value for our customers, our franchisees, and our shareholders,” said Wendy’s CFO Ken Cook.
For entrepreneurs looking to invest in a proven, high-growth brand, Wendy’s presents an excellent franchise opportunity. With the expertise of Star Brands Consulting Group, you can be part of this global expansion and build a thriving business in the fast-food industry.
Ready to Invest? If you’re interested in joining Wendy’s global growth movement and securing a franchise in your region, contact Star Brands Consulting Group today for more details on franchise opportunities.