LVMH-owned retailer, Sephora, has opened its first UK location outside of London in the Manchester Trafford Centre. This milestone marks a significant step in Sephora’s expansion strategy, bringing its renowned beauty retail experience to a broader audience in the UK.
Expansion Highlights
This opening follows the successful launch of Sephora’s Stratford Westfield location in November 2023. Building on this momentum, Sephora has also announced plans to open two additional stores in Newcastle in the fall, demonstrating its commitment to extending its footprint across the UK.
Store Details
The new Manchester Trafford Centre location boasts a spacious 500 square meters, featuring Sephora’s iconic black and white striped design. The store will provide customers with access to over 125 brands spanning the cosmetic, skincare, and fragrance markets, ensuring a diverse and comprehensive shopping experience.
Exclusive Brand Offerings
The Trafford Centre store will showcase several Sephora-exclusive brands, enhancing its unique product lineup. Customers can look forward to exploring:
- Haus Labs by Lady Gaga
- GXVE Beauty
- Glossier
- Naked Sundays
- Adwoa Beauty
In addition, the store will feature in-store exclusive brands such as:
- Glow Hub
- Danessa Myricks Beauty
- Coco Cosmetics
- Tatcha
- Glow Recipe
Enhanced Customer Services
To elevate the shopping experience, the Trafford Centre location will offer specialized services including:
- Benefit Brow Bar: Providing expert eyebrow treatments.
- Personalized Fragrance Engravings: Allowing customers to add a personal touch to their fragrance purchases.
Leadership Perspective
Sephora UK CEO, Sarah Boyd, expressed enthusiasm about the expansion, stating, “Expanding our presence beyond London is something that consumers have been screaming for, and we are listening hard to them when deciding where to go next.”
Looking Ahead
Sephora’s strategic expansion into Manchester and upcoming Newcastle locations reflect its dedication to meeting customer demand and delivering exceptional beauty experiences across the UK. By continuously innovating and expanding, Sephora aims to solidify its position as a leading beauty retailer in the market.
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