Chinese fashion retailer Urban Revivo has officially launched its first store in the United States, marking the beginning of an ambitious global expansion strategy. The brand aims to enter new markets while reinforcing its presence in Southeast Asia, setting the stage for a dynamic international presence.
New Flagship Store in New York City
Urban Revivo’s new 30,000-square-foot flagship store, located at 515 Broadway Street in Soho, New York, opened with a grand ribbon-cutting ceremony and an exclusive launch party. The store’s interior design embodies the brand’s signature “urban art centre” concept while capturing the essence of New York City’s fashion culture.
This opening is just the first of 20 new stores Urban Revivo plans to launch globally in 2025. A flagship store in London is set to follow, along with new locations in the Middle East and other key international markets.
A Rapidly Expanding Global Footprint
Urban Revivo’s parent company, Fashion Momentum Group (FMG), unveiled its expansion roadmap earlier this year after a successful 2024, during which the brand opened nine stores across Southeast Asia, including in Singapore, Malaysia, Thailand, Vietnam, and the Philippines. These openings increased the brand’s presence in the region to nearly 20 stores.
Commenting on the brand’s momentum, Richard Tang, CEO of Urban Revivo’s international business, stated: “The continuous opening of new stores reflects not just our expansion speed but also strong market confidence in Urban Revivo. Our performance in Southeast Asia exceeded expectations, with several stores achieving profitability immediately upon opening.”
Currently, Urban Revivo operates over 400 stores worldwide, with the majority located in China. The company has now set a target to open 200 overseas locations within the next five years, solidifying its status as a global fashion powerhouse.
Strengthening Presence in Key Fashion Hubs
In December 2024, Urban Revivo confirmed the opening of its first flagship store in London, securing a 5,300-square-foot space on Neal Street in Covent Garden. With this, the brand is actively positioning itself within the world’s most influential fashion cities, including Tokyo and Hong Kong, as part of its broader expansion strategy.
To complement its direct operations, Urban Revivo is also leveraging franchising opportunities to accelerate growth in select markets, ensuring a sustainable and scalable international presence.
Partnering for Success in Global Expansion
Star Brands Consulting Group continues to support international brands in achieving their global expansion goals. With Urban Revivo’s rapid rise, the company serves as an inspiring case study for businesses looking to establish themselves in high-growth markets. As the retail landscape evolves, brands seeking strategic market entry and expansion can rely on expert consulting to navigate new territories seamlessly.
Looking to expand your brand into new markets? Contact Star Brands Consulting Group today to explore global franchise and expansion opportunities.