If you’re looking to invest in a time-tested American restaurant brand with a strong legacy and growing market presence, Perkins American Food Co. presents an exciting franchise opportunity. With nearly 300 locations across the U.S. and Canada, Perkins is a recognized leader in family dining, offering a modernized brand concept and a strong franchise support system. Through Star Brands Consulting Group, aspiring franchisees can access expert guidance in securing and launching their Perkins restaurant.
Why Choose a Perkins Franchise?
Perkins, formerly known as Perkins Restaurant & Bakery®, has been serving classic American comfort food since 1958. Recently, the brand has undergone a major transformation to align with contemporary dining trends, featuring a refreshed menu, a new modern restaurant design, and an enhanced guest experience. This evolution makes Perkins an attractive investment for entrepreneurs looking to enter the booming family dining sector.
Key Benefits of Owning a Perkins Franchise:
- Established Brand Recognition: With over 60 years in the industry, Perkins is a trusted name in family dining.
- Proven Business Model: Comprehensive training and ongoing support ensure smooth operations and business success.
- Menu Innovation: A diverse, appealing menu featuring updated American classics, signature bakery items, and specialty beverages.
- New Restaurant Design: Modernized interiors and an inviting atmosphere tailored to today’s dining experience.
- Multi-Unit Franchise Growth: Opportunities for regional development and expansion in prime locations.
Investment & Financial Requirements
Star Brands Consulting Group provides franchisees with expert assistance in evaluating the financial aspects of owning a Perkins franchise. Below are the estimated costs and investment details:
- Franchise Fee: $40,000
- Total Initial Investment: $1.2 million to $2.5 million (varies based on location, size, and build-out requirements)
- Royalty Fee: 4% of gross sales
- Advertising Fee: 2.5% of gross sales
- Liquid Capital Requirement: Minimum of $500,000
- Net Worth Requirement: Minimum of $1.5 million
Franchise Support & Training
Perkins franchisees benefit from a comprehensive support system, including:
- Initial Training Program: Hands-on training in restaurant management, operations, and customer service.
- Site Selection & Development: Assistance in choosing high-traffic locations for optimal performance.
- Marketing & Branding Support: National and regional marketing campaigns to drive brand awareness.
- Operational Guidance: Ongoing support from corporate teams to enhance business efficiency and profitability.
Ideal Franchisee Profile
Perkins seeks franchise partners who are passionate about hospitality and committed to business excellence. The ideal candidate should have:
- Experience in the restaurant or hospitality industry (preferred but not required).
- Strong leadership skills and a commitment to operational excellence.
- Financial capability to support initial and ongoing business expenses.
- A long-term vision for brand growth and expansion.
How Star Brands Consulting Group Can Help
Star Brands Consulting Group specializes in connecting investors with top-tier franchise opportunities, providing tailored guidance in navigating the Perkins franchise process. Our experts assist with:
- Business planning and financial structuring.
- Franchise application and approval process.
- Lease negotiations and site selection.
- Pre-opening training and operational setup.
Get Started with a Perkins Franchise
If you’re ready to bring the Perkins experience to your market, Star Brands Consulting Group is here to support you every step of the way. Contact us today to explore franchise opportunities and take the first step toward owning a Perkins American Food Co. restaurant!