Clarks Originals is proud to announce the grand opening of its first store experience in Jamaica, in collaboration with Signature Style, a family-owned business that has been selling Clarks shoes for over 30 years. Located at 18A Central Plaza, 13 Constant Spring Road in Kingston, the remodeled store will now be the official home of the full Clarks Originals experience, a testament to the deep-rooted connection between the brand and the Jamaican community.
A Legacy in Jamaican Culture
Clarks shoes have been a cultural staple in Jamaica for decades, worn everywhere from school yards to dancehalls. Known for their unique style, durability, and comfort, Clarks have been embraced by multiple generations across the island. The new store experience aims to honor this rich history by offering customers a dedicated space to explore the latest Clarks collections, iconic classics, and exciting brand collaborations.
A Unique Shopping Experience
The newly remodeled store has been designed in partnership with Clarks to reflect the Clarks Originals aesthetic, similar to the brand’s flagship stores in London, Tokyo, and Beijing. The store features a fresh interior design, with blonde timbers inspired by the wooden lasts used to craft Clarks shoes. A heritage feature wall showcases the nearly 200-year history of the brand, while a specially commissioned piece of artwork by local artist Taj Francis celebrates the unique relationship between Clarks and Jamaica.
In addition to the full Clarks Originals collection, the store will offer exclusive product packs and highly anticipated brand collaborations, creating a one-of-a-kind shopping experience for Jamaican customers.
“This store is a testament to the strong bond we share with the Jamaican community, and we look forward to continuing this journey together and building on our incredible shared history,” said Tara McRae, Clarks’ Chief Marketing and Digital Officer.
Yvette Reynoso de Gómez, VP of LATAM, Caribbean, and Licensing, echoed these sentiments: “We are incredibly excited to work with Karen and the Signature Style team to introduce our first Clarks Originals store experience in Jamaica, a country that has shown unwavering love and support for our brand over the years.”
Signature Style: Home of Clarks Originals in Jamaica
For Karen Smith-D’Aguilar, the owner of Signature Style, this moment marks a significant milestone: “We are honored that Signature Style will be the official home of Clarks Originals in Jamaica. We have been selling Clarks here for almost 30 years, and now we can take the shopping experience for our customers to the next level.”
Supporting the Jamaican Community
Clarks is also dedicated to giving back to the Jamaican community. As part of their ongoing commitment, they are partnering with Jamaican singer-songwriter Lila Iké and her charitable Blessings and Light Foundation to provide support in the wake of the recent hurricane. Looking forward, Clarks plans to leverage its new presence in Jamaica to engage with schools, community groups, and charitable organizations to further uplift the island.
Celebrating the Grand Opening
To celebrate this exciting launch, Clarks Originals and Signature Style are inviting the public to join the festivities on August 10, 2024. The celebration will feature Becca Dudley, TV personality and founder of DEADLY, along with Boomdraw, Grammy-nominated producer and DJ, providing live music. Special giveaways will include custom shoe designs by a local artist with each purchase, leather shoe fobs, sticker packs, T-shirts, and copies of the Clarks and Jamaica book. Lucky customers will also have the chance to win one of three hand-crafted silver fobs.
This grand opening is not only a celebration of Clarks’ rich history in Jamaica but also a new chapter in their ongoing relationship with the island.
For more information, visit Clarks Originals – Signature Style at 18A Central Plaza, Kingston, or follow the event on social media for live updates and exclusive offers.
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