Canadian coffee chain Tim Hortons is set to make its first foray into the Malaysian market next month, partnering with Singapore-based Marubeni Growth Capital Asia to spearhead the expansion. Although exact launch dates and locations are yet to be confirmed, the company has announced plans to open two stores in Kuala Lumpur. This initial launch is part of a broader strategy to establish 100 outlets across Southeast Asia by the end of 2025.
This venture marks an extension of Tim Hortons’ collaboration with Marubeni Growth Capital Asia, which successfully introduced the coffee chain to Singapore in November 2023. The partnership is also in the process of launching Tim Hortons in Indonesia, signaling a robust regional growth strategy.
Tim Hortons, renowned for its coffee and baked goods, currently operates over 5,800 stores globally, with notable presences in China, the Philippines, Thailand, Singapore, and South Korea. The chain’s entry into Malaysia comes amidst a surge of international coffee brands eager to capture the growing consumer demand for coffee and café experiences in the region. Recent market entries include Luckin Coffee, Ediya Coffee, EL&N, Café Kitsuné, Tanamera Coffee, and Bacha Coffee.
Tim Hortons’ Growth in the Middle East
In parallel with its Malaysian expansion, Tim Hortons has celebrated a significant milestone in the Middle East, opening its 300th store at Riyadh’s Roshn Front shopping centre in Saudi Arabia. This achievement highlights the brand’s rapid growth and strong market presence in the region.
Tim Hortons was first introduced to the Middle East by Dubai-based AG Café, a joint venture between UAE retail conglomerate Apparel Group and investment company Gateway Partners, in 2011. Since then, AG Café has successfully expanded the brand across six markets: Saudi Arabia (162 stores), UAE (86 stores), Qatar (24 stores), Kuwait (11 stores), Bahrain (9 stores), and Oman (8 stores).
The franchisee’s ambitious target is to reach 500 stores across the Middle East by 2025, leveraging the region’s attractive investment climate and state-of-the-art infrastructure. Tim Hortons’ popularity in the region continues to grow, supported by business incentives and a favorable economic environment.
Hesham Almekkawi, CEO of Tim Hortons Middle East, expressed enthusiasm about the brand’s ongoing success. “By capitalizing on the brand’s popularity, our strategic development aims to ensure that Tim Hortons’ iconic coffee is accessible to customers throughout the Middle East,” he said. The 300th store opening in Saudi Arabia was attended by Almekkawi, AG Café Chairman Nilesh Ved, and Canadian Ambassador to Saudi Arabia Jean-Philippe Linteau, underscoring the strong economic ties between Canada and Saudi Arabia.
Looking Ahead
Tim Hortons’ global expansion efforts reflect a strategic approach to growing its footprint in both emerging and established markets. With its planned entry into Malaysia and continued expansion in the Middle East, the coffee chain is set to strengthen its international presence and capture new consumer segments. As Tim Hortons continues to build on its global success, the brand’s focus on regional growth and market adaptation will be key to its ongoing achievements.
Our Services
From initial market research and brand selection to franchise development, training, and ongoing support, we offer a comprehensive suite of services designed to streamline the franchising process and maximize success. Whether you’re a seasoned entrepreneur looking to expand your portfolio or a budding business owner eager to take the plunge into franchising for the first time, we’re here to guide you through every stage of the process with confidence and expertise.
Our Business Consulting, Branding & Marketing Services
We empower businesses to reach new heights with innovative strategies and expert guidance. Whether you’re looking to refine your brand, streamline operations, or embrace digital transformation, our team of seasoned consultants is here to help you navigate the complexities of today’s dynamic business landscape. We deliver tailored, results-driven solutions that drive growth, enhance efficiency, and create lasting value for our clients. Star Brands Consulting Ltd boasts a premier branding and marketing team dedicated to helping businesses build and elevate their brand presence. Our team comprises experienced professionals with a deep understanding of market dynamics and consumer behavior, ensuring that our strategies are both innovative and effective.
Connect With Us
Ready to explore the world of franchising? Get in touch with the team at Star Brands Consulting Ltd today to learn more about our services and how we can help you achieve your franchising goals. Together, let’s turn your dreams of franchise ownership into a reality.