Hilton Expands Luxury Portfolio with Addition of 400 Small Luxury Hotels of the World Collection

Hilton franchise

Hilton has announced the expansion of its luxury hotel portfolio by integrating nearly 400 boutique properties from the Small Luxury Hotels of the World (SLH) collection. This strategic partnership makes hundreds of these exclusive properties available through all Hilton direct booking channels, including Hilton.com and the Hilton Honors app.

Enhancing Hilton’s Luxury Brand Portfolio

The addition of SLH properties complements Hilton’s existing luxury brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, and Signia by Hilton. This expansion offers travelers new and unique ways to experience Hilton’s renowned hospitality. Members of Hilton Honors, the company’s guest loyalty program, will now have the opportunity to earn and redeem points for stays at SLH properties.

Expanding Travel Experiences

Chris Silcock, President of Global Brands and Commercial Services at Hilton, highlighted the benefits of the partnership: “Integrating with Small Luxury Hotels of the World allows us to expand the Hilton stay experience and travel aspirations for all guests, with special opportunities for our loyal Hilton Honors members. The hundreds of independently minded properties are highly complementary to our renowned luxury portfolio and support Hilton’s ongoing efforts to expand and create distinct, localized travel experiences for our guests.”

Hilton franchise

Shaun Leleu, Chairman of Small Luxury Hotels of the World, echoed this sentiment, saying, “Through this collaboration, Hilton guests and Hilton Honors members will receive a warm welcome at SLH member hotels, allowing them to experience our distinctive approach to hospitality. This alliance expands the reach of our boutique hotels to Hilton’s loyal and discerning clientele, transforming the global landscape for independently owned hotels in a remarkable way.”

Significant Growth and Future Expansion

Since the announcement in February, 390 SLH properties have joined the partnership, with more expected to be added in the future. This collaboration not only broadens the options available to Hilton guests but also enhances the visibility and appeal of SLH properties to a wider, more diverse audience.

Conclusion

Hilton’s integration of nearly 400 boutique properties from the Small Luxury Hotels of the World collection represents a significant enhancement to its luxury offerings. This partnership enriches the travel experiences of Hilton’s guests and provides Hilton Honors members with more opportunities to enjoy unique and luxurious stays worldwide. As Hilton continues to expand its portfolio, this alliance underscores its commitment to delivering distinctive, high-quality travel experiences for its guests.

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