Star Brands Consulting Group is thrilled to announce the successful opening of the first ASICS store in Bahrain, located at the prestigious Marassi Galleria. This momentous occasion signifies the expansion of the renowned Japanese sportswear brand in the region, further solidifying its commitment to promoting a sound mind in a sound body.
A Grand Opening Attracts Key Stakeholders
The opening ceremony drew over 60 esteemed guests, including media representatives, PR professionals, and team members from ASICS and Apparel Group. The event marked a significant step in ASICS’ mission to promote physical and mental well-being through movement, reflecting the brand’s deep-rooted philosophy of “A Sound Mind in a Sound Body” (Anima Sana In Corpore Sano).
A Legacy of Promoting Health and Wellness
Founded in Kobe, Japan in 1949, ASICS has been at the forefront of innovative sportswear design, dedicated to enhancing both physical and mental well-being through movement. The new store in Marassi Galleria offers a wide range of high-performance sportswear, embodying ASICS’ ethos of promoting health and wellness.
Leadership Perspectives
Neeraj Teckchandani, CEO of Apparel Group, expressed his pride in introducing ASICS to Bahrain, highlighting the company’s mission to provide world-class brands to the region. “We are excited about the positive impact this store will have on the community and are committed to supporting ASICS’ growth and vision in Bahrain,” he stated.
Seiji Hori, General Manager of ASICS Arabia, shared his enthusiasm for the new store, emphasizing the brand’s commitment to encouraging active lifestyles. “We look forward to inspiring the community with our innovative sportswear and dedication to well-being,” he said.
A New Chapter in ASICS’ Journey
The grand opening of the ASICS store in Marassi Galleria marks a new chapter in the brand’s journey, showcasing Apparel Group’s ongoing commitment to bringing leading global brands to the region. This milestone reinforces ASICS’ dedication to promoting a healthy, active lifestyle for all, and Star Brands Consulting Group is proud to have played a role in this achievement.
About ASICS
ASICS is a Japanese multinational corporation that produces high-performance sportswear. Founded in 1949, the company’s name is derived from the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body.” ASICS is committed to promoting physical and mental well-being through movement.
About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate. With a presence in over 12 countries, the company operates over 1,900 stores, representing more than 75 international brands.
About Star Brands Consulting Group
Star Brands Consulting Group is a leading consulting firm that specializes in brand management, marketing, and retail strategy. With a global presence, the company helps brands navigate the complexities of the retail landscape and achieve their business objectives.