Tealive is one of Southeast Asia’s fastest-growing tea and beverage chains, originating in Malaysia in 2017 after spinning off from the Chatime brand. Known for its robust menu of bubble tea, milk tea, specialty drinks, and snacks, Tealive has expanded to 600+ outlets across Malaysia, Indonesia, Cambodia, and Australia.
Tealive offers franchise opportunities primarily through master franchise partnerships—not typical single-unit outlets. If you’re a regional operator, this could be a powerful opportunity to introduce the brand into untapped markets.
Tealive Franchise Format
- Master Franchise Only: Tealive partners with strong local companies to develop entire regions or countries.
- Multi-Unit Rollout: Franchisees operate multiple outlets across cities or territories.
- Target Markets: Southeast Asia, Australia, the Middle East, Western Europe, and North America.
Estimated Investment & Franchise Requirements
While Tealive has not publicly disclosed detailed costs, investments are primarily for:
- Master Franchise Fee: Significant, negotiated per market
- Outlet Setup Costs: Typically USD 70K–120K+ per store
- Brand Development & Marketing: Regional launch campaigns and promotions
- Operational Systems: POS, supply chain, staff training, quality control
Why Tealive?
- Brand Momentum: 3–4× revenue growth in recent years in SEA
- Menu Appeal: Customizable, regional flavor-focused drinks with strong social media presence
- Support Infrastructure: Extensive training, supply chain, R&D support from HQ
- Lifestyle Trend: Strong positioning in youth and urban markets
Ideal Master Franchise Partner
- Regional companies with F&B operations
- Entrepreneurs with good retail roll-out capacity
- Partners capable of localizing menu offerings
- Immigration investors targeting youth-oriented retail
How Star Brands Consulting Group Can Help
As an independent franchise advisory firm, Star Brands Consulting Group supports master franchise negotiations and rollout for brands like Tealive:
- Market assessment and feasibility studies
- Franchise term negotiation and licensing support
- Business planning and financial modeling
- Location strategy and rollout planning
- Training, marketing, and operational setup
Ready to Bring Tealive to Your Region?
If you’re interested in leading Tealive’s next global market entry, Star Brands Consulting Group is here to assist with every step—from initial inquiry to multi-unit launch.