Victoria’s Secret is an American retailer of women’s wear, underwear and beauty products.
During the late 1980’s and 1990’s, Victoria’s Secret made purchasing lingerie not just an enjoyment but also a requirement. The fashionable lingerie and clothing store make shopping for lingerie from the abandoned corners of stores and place it in front and at the center of many shopping stores across United States.
Today, men happily escort their wives or girlfriends to Victoria’s Secret. Many women take pleasure in finding different kinds of products that comes in many size and shape that you can imagine. This was the picture that Roy Raymond had in mind when he put up the first Victoria’s Secret on 1977 in San Francisco. Reluctant to buy for lingerie or make ups for his wife in plain environments, Raymond imagine an alluring shop with a fashionable decorations. After a year, Raymond takes his lingerie fancies into another step when he makes a mail order catalogue to advertise his increasing selections of bras, slips, panties and loungewear.
The answer to the Victoria’s Secret catalogue was instant and remarkable. Raymond’s business increased and extend. But, as all businessmen encounter, he had troubles in meeting the demands and organizing the mail order business. In the year 1982, Raymond trades the company for the amount of $4 million to Leslie Wexner, the one who founded The Limited women’s clothing firm.
All through the rest of the 1080’s, the Victoria’s Secret charisma grew and Wexner make a decision to put up one more lingerie maker to his crease, introducing Cacique as a French equivalent of Victoria’s Secret. Even if Cacique shops are put up near or by Victoria’s Secret shops in the year 1988 and 1989, Victoria’s Secret has already achieved the peak of its popularity. The compact magazine-inspired editions have become a “girlie” thing for men of all ages. Women expected the coming of new catalogues nearly as keenly as men. Soon enough, the pages were packed with not just intimate clothing but also sportswear and accessories too. The fake couples on Raymond’s catalogue are now replaced with international models.
By the year 2002, there were just about approximately 2,300 Victoria’s Secret shops and boutiques in the United States alone. Its racy and lacy catalogues were sending to approximately more than 350 million homes yearly. Now, its shops and boutiques have added much more manners and pleasure like what underwear needs. The women liked the sexy, super feminine innerwear. It also made them feel sexy and good-looking despite of their size, age and liking.
In the U.S., Canada, U.K. and Greater China, all of Victoria’s Secret are owned and operated by VS&Co and therefore are not franchise operations. Throughout the rest of the world, Victoria’s Secret currently work with a small number of international franchise/license partners to deliver Victoria’s Secret and Victoria’s Secret PINK to customers.
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