As clothing brands and retailers continue to grapple with the costly issue of returns, many are increasingly turning to artificial intelligence (AI) to help consumers buy products that meet their expectations upon arrival. At Star Brands Consulting Ltd, we are committed to staying at the forefront of these innovations to provide our clients with the …
Zara has announced plans to expand its livestreaming e-commerce model to the US, UK, and European markets later this year. According to Zara, a team of approximately 70 people is responsible for the China-based live broadcasts, which take place in a 1,000-square-meter venue in Shanghai. These broadcasts are filmed using seven cameras to switch between different angles, …
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As retail continues to evolve, brands must adapt to changing consumer behaviors and technological advancements to remain competitive. At Star Brands Consulting Ltd, we’ve identified key trends that will shape the industry’s future. In this article, we’ll explore how brands can stay ahead of the curve and thrive in the ever-changing retail landscape. The Shift …
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Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. Zara is exploring innovative strategies to attract shoppers as sales have slowed following a post-pandemic surge, according to a Reuters report on Monday (June 3). The report cites data from retail analytics firm EDITED, highlighting that Zara’s weekly five-hour live …
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Welcome to the Star Brands Consulting Ltd blog! As we move further into 2024, the franchising landscape continues to evolve, bringing new opportunities and challenges. Staying ahead of these trends can give franchisors and franchisees a competitive edge. Here are the top franchise trends to watch in 2024. 1. Emphasis on Sustainability Eco-Friendly Practices Consumers …
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