When considering purchasing a franchise, understanding the franchise agreement is paramount. This legally binding document outlines the relationship between the franchisor and the franchisee, detailing the rights and obligations of both parties. Here are the key components to focus on: Key Components of a Franchise Agreement Red Flags to Watch For Conclusion Before signing any …
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Investing in a franchise can be a lucrative and rewarding venture, but selecting the right one requires careful consideration and thorough research. At Star Brands Consulting, we understand the complexities involved in this decision. Here are key factors to consider when choosing the right franchise for your entrepreneurial journey. 1. Assess Your Interests and Strengths …
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Victoria’s Secret, a leading US-based lingerie retailer that has been facing business as well as branding challenges in recent years, is strengthening its marketing efforts in China, betting on the country’s promising market. The company plans to close 38-42 existing stores in the United States and open 14 new outlets in the country, which is …
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The study by Forrester underscores the dynamic evolution of the retail landscape, predicting substantial growth in e-commerce while highlighting the enduring significance of physical stores. Here’s a breakdown of the key insights and implications: E-commerce Growth Forecast Importance of Physical Stores Retail Landscape Dynamics Case Study: Sephora Conclusion The retail landscape is undergoing profound transformation, …
As clothing brands and retailers continue to grapple with the costly issue of returns, many are increasingly turning to artificial intelligence (AI) to help consumers buy products that meet their expectations upon arrival. At Star Brands Consulting Ltd, we are committed to staying at the forefront of these innovations to provide our clients with the …