Michael Kors becomes first retailer to deploy Mastercard’s AI shopping assistant
Customers who are looking for the perfect Michael Kors-branded handbag or watch will get a little extra help from a new assistant from Mastercard. The recommendations will come from The Shopping Muse, a next-generation retail assistant from Dynamic Yield, which Mastercard owns. Shopping Muse uses generative artificial intelligence (AI) capabilities to help customers choose items such as …
Read more “Michael Kors becomes first retailer to deploy Mastercard’s AI shopping assistant”