Brand Licensing Examples for Key Consumer Product Categories

by Star Brands ConsultingPosted on No Comments

So, what makes a successful brand licensing partnership? Here are some recent brand licensing examples that have stood the test of time. Toy Brand Licensing Examples Statistics from The 2024 License Global Toy Forecast highlight the strength of the global toy market. According to data analysts Research and Markets, the global toy market is set to generate …

Read more “Brand Licensing Examples for Key Consumer Product Categories”

Mattel Extends Global Toy Story Licensing Agreement with Disney Ahead of Franchise Milestones

by Star Brands ConsultingPosted on No Comments

In a strategic move that reinforces the enduring legacy of one of the world’s most iconic animated franchises, Mattel has extended its multi-year global licensing agreement with Disney for Toy Story. This renewed partnership comes at a pivotal moment, aligning with the franchise’s 30th anniversary and the highly anticipated release of Toy Story 5 in …

Read more “Mattel Extends Global Toy Story Licensing Agreement with Disney Ahead of Franchise Milestones”