As the global bubble tea market heats up, Taiwanese brand Gong cha is taking an unconventional approach to growth — moving beyond saturated city centers into regional Australia, aggressively expanding across the US, and innovating its menu with trendy new offerings. Regional Australia: Unlocking Untapped Potential While many bubble tea brands battle for space in…
Taiwan’s leading bubble tea chain, Gong cha, is making major moves in the UK market. In a bold step toward its global goal of 10,000 stores by 2032, Gong cha has signed a significant franchise agreement with newly formed UK-based consortium Jinziex to open at least 225 stores across the UK in the coming years.…