Enhancing Customer Experience through Augmented Reality (AR) and Virtual Reality (VR) in Retail
The study by Forrester underscores the dynamic evolution of the retail landscape, predicting substantial growth in e-commerce while highlighting the enduring significance of physical stores. Here’s a breakdown of the key insights and implications: E-commerce Growth Forecast Importance of Physical Stores Retail Landscape Dynamics Case Study: Sephora Conclusion The retail landscape is undergoing profound transformation, …