Bath & Body Works Targets Gen Z with Expansion to 600 College Campuses

Bath & Body Works, the iconic beauty and fragrance retailer, is taking a bold step to connect with the next generation of consumers. This fall, the brand will bring its most popular body care, fragrance, and home products to 600 college campus stores across the United States—a move marking its largest distribution effort outside of …

Bath & Body Works Expands U.S. Retail Footprint with New Stores in Sioux City and Gig Harbor

Global fragrance and personal care powerhouse Bath & Body Works is reinforcing its brick-and-mortar retail strategy in 2025 with two new store openings in key regional markets—Sioux City, Iowa and Gig Harbor, Washington. These openings reflect the brand’s continued focus on immersive in-store experiences, innovative retail design, and geographic expansion across mid-size U.S. markets. 1. …

Explore the Bath & Body Works franchise opportunity in the fragrance category – Discover how to launch a high-performing retail store

Bath & Body Works is a name synonymous with high-quality body care, irresistible fragrances, and customer-driven retail experiences. With over 1,900 stores worldwide, it stands out as one of the largest specialty retailers in the personal care and fragrance category. Through Star Brands Consulting Group, entrepreneurs and investors now have the opportunity to explore international …