Bath & Body Works Deploys Gen AI to Help Customers Sniff Out the Perfect Fragrance
Bath & Body Works, in partnership with Accenture, is embarking on a transformative journey to revamp its core technology platforms. By harnessing the power of the latest digital advancements, marketing technologies, artificial intelligence, and generative AI solutions, the company aims to redefine the retail experience. A key innovation in this collaboration is the development of …
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